May 6, 2009 in Branding, Digital Marketing, and 4 others
If your company has not dipped its proverbial toes into the social media pool yet, I have some bad news to tell you. According to the latest figures, nearly 90%…
April 28, 2009 in Advertising, Branding, and 4 others
Design, style and fashion put the thrill in our everyday lives. Looking at an aesthetic object gives us pause. Keeping that in mind when you go to market with your…
April 21, 2009 in Advertising, Branding, and 4 others
Detroit is in such an interesting place at this moment. I am an outsider who was an insider connected to the Detroit Advertising community and fashion community growing up in…
April 9, 2009 in Advertising, Branding, and 7 others
It’s tough times in the retail business these days. I don’t know any segment that is having a whole lotta fun and success at the moment. We’re always looking for…
March 5, 2009 in Branding, Business, and 8 others
You don't have to be a big company to be big in social media. Sure, large companies like Ford and GM have directors of social media on staff, but smaller…
February 26, 2009 in Advertising, Branding, and 7 others
A great thing has happened to retailing and marketing in general. It is called cause related marketing. If we can sell more product and do something of service every time we…
February 17, 2009 in Advertising, Branded Entertainment, and 7 others
Welcome to the age of the fleeting consumer. The American attention span is getting shorter. Oops, just lost half my readers. People are finding ways to avoid marketing efforts. Online,…
February 3, 2009 in Advertising, Branding, and 5 others
In today's tough economic times and fragmented consumer market, companies need to find new ways to attract attention to their products. Last Sunday's Super Bowl brought us two interesting ones….
January 23, 2009 in Advertising, Branding, and 3 others
Did you read last week’s Furniture Today? The editor’s column was entitled, "Avoid Seven Deadly Words." I know you’ve heard them expressed any number of ways and to refresh your…
January 13, 2009 in Advertising, Branding, and 5 others
From my perspective , Detroit is looking at the light at the end of the tunnel. As the auto industry retools itself for the 21 Century, Detroit is going to end up meaner,…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
