December 19, 2008 in Advertising, Branding, and 2 others
Did Dell missstep in marketing it's new tech support service? Dell, the nation's leading retailer of computers, annouced this week that they will offer tech support by "American" based…
December 1, 2008 in Branding, Business, and 6 others
My garage door is broken. I need to find a company to fix it and don’t have a clue who to ask or where to look. In the real world…
November 20, 2008 in Branding, Business, and 3 others
You have to be in Detroit to understand it’s virtues as a vibrant, creative environment. The auto industry has produced a long, established sense of power and style on…
November 4, 2008 in Advertising, Branding, and 8 others
The more information you have about your customers and their plans to buy, the more effective your marketing results. Let me give you an example. I have a special event…
October 16, 2008 in Branding, Current Affairs, and 7 others
MySpace, Facebook and the rest of the social media world tends to conjure up visions of teens, tweens and hipsters exchanging nonsense and silliness after school and late at…
October 3, 2008 in Advertising, Branding, and 8 others
Tap into their Lifestyle. Now that advertisers are realizing that most everyone actually is online at some point in their daily routines it’s time to figure out how to make…
September 19, 2008 in Branding, Marketing, and 2 others
I just spent over 3 ½ hours on the phone with tech support at AT&T and Apple. I couldn’t get my visual voice-mail to work on my new iPhone. You…
September 16, 2008 in Branding, Business, and 7 others
About a month or two ago a creative director friend of mine sent me a notice on my Facebook page to follow him on Twitter. I didn't know what the…
September 8, 2008 in Advertising, Branding, and 2 others
It’s amazing how far outdoor advertising has come. I’m not talking about those annoying car dealer billboards toting pictures of the mustache-wearing dealers. I’m talking about outdoor endeavors that actually…
August 21, 2008 in Branding, Business, and 4 others
The online environment, as we learn more and more every day is the new land of pure creativity in communicating and interacting with the consumer. Anything goes in marketing a…
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