June 26, 2008 in Branding, Current Affairs, and 3 others
Design and style are having a pervasive influence on the vast middle and aspiring middle market consumer. Nothing demonstrates this better than the crazed reaction to the launch of the…
Turner Entertainment (TBS and TNT on your cable TV dial) is trying something with their movies and TV shows called “contextual targeting”. What they’re doing is making commercials relevant to scenes…
June 12, 2008 in Advertising, Branding, and 4 others
If you’re going to hit me through my cell phone you better be good I’m always looking at the next great thing that will allow us to communicate with style,…
We all know that consumers hate advertising, unless of course it’s a funny beer commercial and/or something that has chimpanzees acting like humans. We develop the messages, and everyone else…
April 18, 2008 in Advertising, Branding, and 4 others
Great creative always wins. That’s a fact not an observation. Stunning creative wins awards, impresses clients, wins accounts and most importantly, significantly increases consumer response. I spoke about this subject…
February 29, 2008 in Advertising, Branding, and 5 others
Given the influx of tourists in New York City, Saks Fifth Avenue’s campaign "Want It!" is targeting tourist-centric locations. The campaign is set to launch next month on double-decker tour…
February 20, 2008 in Advertising, Branding, and 4 others
New York firm NewMediaMetrics is trying a new strategy to provide Clients with consumer data and insights. Basing their model on methods from a 1930’s research study, they have been…
January 16, 2008 in Advertising, Branding, and 5 others
Well, according to all I’ve been reading and listening to, Social Networking has hit critical mass. Enough people have joined these online communities, that they’ve become relevant to the general…
November 9, 2007 in Advertising, Branding, and 2 others
As I sit here, typing away on my DELL computer, enjoying an ice, cold COCA-COLA, I started thinking about product placement. You see it in movies, TV shows and video…
October 25, 2007 in Advertising, Branding, and 4 others
As consumers become more aware and uninterested in marketing messages, retailers must strive to continue to be relevant and address their needs. Consumers readily admit that they are interested in…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
