August 15, 2007 in Advertising, Branding, and 2 others

Brought to you by…YOU!

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It seems like it was only yesterday that everyone was predicting that consumer generated spots were going to change advertising forever.  But has this medium gone the way of internet…

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August 9, 2007 in Branding, Current Affairs, and 2 others

Status-faction

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Wanna do a status-check to see where you stand? It’s not as simple as it used to be. In the past people could just look at the amount of material…

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July 30, 2007 in Advertising, Branding, and 4 others

Are we approaching a Golden Age?

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New Consumer classifications. New media. Consumer-driven content. One to one marketing. Guerilla marketing. New audience measurements. Every time you turn around these days, there’s a new way to classify, reach…

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July 20, 2007 in Branding, Current Affairs, and 5 others

D’Oh!

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You’d have to be completely cut off from the world not to hear bout the upcoming release of the Simpson’s movie.  The buzz generated from the Simpsons/7 Eleven partnership has…

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June 20, 2007 in Branding, Current Affairs, and 5 others

The i(want)phone

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How awesome is this going to be? It looks very impressive. But, how revolutionary is it actually going to be? Will it drastically change the way people operate as a…

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