Dunkin’ Donuts and several other retailers have recently invaded yet another tech gadget you may own with marketing messages! A recent article of Brandweek reported that GPS systems, previously known…
Talk about your Super Moms! Who has time to do all this stuff? In today’s weekly Trend Talk, we discussed a new website that, in their words, "is the home…
Is this the beginning of the end of radio advertising? Apparently, a music radio station down in Texas has decided to pull radio commercials off their airwaves to keep people…
March 28, 2007 in Advertising, Branding, and 2 others
Today’s edition of The Globe and Mail suggests that the next big trend in advertising may involve consumers actively seeking out our product on their own. (Digital video recorders help…
The scripts are done. Now we need an announcer. So, do we use a male or female voice-over? Based on an article in the Journal of Advertising (Summer 2002) by…
The recent news of Career Builder and Cramer-Krasselt has got me wondering. After CK did wonders for Careerbulder.com with the "Monkeys in the workplace" campaign and the "Monke-mail" website, they…
What kind of impact, if any, do you think the Super Bowl had on the city of Detroit? I heard this question brought up on a local talk radio station…
January 23, 2007 in Advertising, Branding, and 4 others
Welcome to the age of the consumer. First Advertising Age made "The Consumer" agency of the year. Then Time Magazine made "You" the person of the year. Now, four major…
January 5, 2007 in Advertising, Branding, and 3 others
Happy New Year everyone! Looks like it’s going to be another fast paced, ever-changing year in the world of marketing. And if you don’t keep running, you’re going to fall…
I was catching up on my reading with the August issue of the Big Idea when I came across an interesting article. Titled, “Drastic Measures: Gauging the Impact of Advertising,”…
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