August 21, 2012 in Branding, Marketing, and 1 other
Everyone is watching the J.C.Penney rebranding effort. It’s easy, in a universe that demands instant gratification, to nay-say the prospect of success. Knowing that most executives, a lot of Boards…
August 15, 2012 in Ad of the week, Branding, and 0 other
As an advertising professional, I'm used to being labeled as one of the great evils of the country. I can't tell you how many times I've been somewhere when it's…
August 14, 2012 in Branding, Marketing, and 2 others
(updated 8/20/15) You wouldn’t take off on a dangerous trek without excellent navigational tools and a damn good map, right? That’s just what you’re doing when you strike off boldly…
January 4, 2012 in Ad of the week, Branding, and 1 other
There was no doubt this ad would become one of my ads of the week. When I first saw it at home, I kept backing it up on the DVR…
November 13, 2011 in Branding, Business, and 4 others
For the third year in a row, I attended Brand Camp University Detroit last week and gleaned a little inspiration, a bit of knowledge and connected with some new people along…
October 21, 2011 in Branding, Food and Drink, and 3 others
In my inbox this morning was an email with the subject line reading, “Nice Stocking Stuffers”. As I clicked the email open, I was thinking I would find something Christmas-themed…
October 6, 2011 in Branding, Corporate Culture, and 2 others
Companies can't avoid it any longer. And even if your company isn't doing social media, you can bet some of its employees are. So, it is important that your company…
August 16, 2011 in Branding, Business, and 4 others
Part of any content strategy for your brand should include curating helpful articles, blogs and other sources of information your community would find useful. Sure, you need to create your own content, too. But, unless you have a huge staff dedicated to content creation, you need to curate content from other sources. Here are some simple ways to find content that will connect with your communities.
May 17, 2011 in Branding, Engagement, and 5 others
Running your company is serious business. Empire Avenue is the latest time-wasting game that’s the hottest social media darling. So, why would you pay an employee real money to set up your company on Empire Avenue, where it can be sold for play money? Doesn’t seem like a good use of someones time, does it? Yet, I think there are good reasons you might want to consider it.
May 3, 2011 in Branding, Business, and 9 others
Besides the inspirations and new ways of looking at things, Future Midwest speakers throw out some very interesting statistics during their presentations. I thought it would be interesting to compile a few of them together. Here’s some of the ones I heard at this year’s conference.
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