December 28, 2009 in Advertising, Branding, and 7 others
It's a question asked more and more. Businesses and individuals are putting more time into blogs, podcasts and other digital media. And they want to know how this is going…
December 16, 2009 in Branded Entertainment, Branding, and 6 others
Online content created by consumers isn't just bad home movies any more. With the availability of great, easy-to-use tools, the consumer has upped their game beyond the "Funniest Home Videos"…
December 10, 2009 in Advertising, Branding, and 6 others
Moms are not what they used to be. They aren’t like those old-fashioned mothers portrayed on TV, where they had all the time in the world to stay at home…
December 8, 2009 in Advertising, Branding, and 5 others
Mad Men, the popular ad agency show on AMC, takes place during the golden age of advertising creativity. TV was a fairly new medium, but people had worked with it enough…
November 26, 2009 in Advertising, Branded Entertainment, and 9 others
Sitting at home watching the Thanksgiving parades on TV, I'm struck by how much marketing has changed in recent history. Sure, that's something I've known for some time, but watching…
November 24, 2009 in Ad of the week, Advertising, and 1 other
National Geographic is launching a new global campaign called "Live Curious" that coincides with the second year of Expedition Week. The imagery is rich and global, as you'd expect from…
November 20, 2009 in Advertising, Branding, and 2 others
Guest blog by Joanie Abraham, Partner at Style Branding. I was having trouble with my track pad on my MacBook and decided I’d rather break down and buy a mouse…
November 18, 2009 in Ad of the week, Advertising, and 2 others
This week's featured ad is actually 12 year's old. It's the first ad the proclaimed the Apple was for those who "think different." This was a good ad when it…
November 12, 2009 in Advertising, Branding, and 6 others
Guest blog by Michelle Martinez, a Detroit-based business writer and editor, My name is Michelle Martinez, and if you’re an advertiser, you want me. OK, not me, but my demographic:…
October 23, 2009 in Branding, Business, and 1 other
Guest post by Mike Morawski, Chief Instigation Officer at Morawski & Company. I went to TEDxDETROIT this week. It was a great mix of speakers, subjects and a nice sprinkling…
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