August 7, 2009 in Advertising, Branding, and 5 others
You can't create a viral video, because no one knows for sure what will grab the public's fancy. You can, however, create a great web videos that go viral, though. We've…
August 6, 2009 in Advertising, Branding, and 5 others
Is TV advertising dead or dying? Some would have you believe so. All the buzz is about digital and social media. Talk about TV revolves around people skipping ads with…
August 4, 2009 in Books, Branding, and 5 others
Guest blog by Lori Jo Vest, co-author of "Who's Your Gladys? How to Turn Even Your Most Difficult Customer into Your Biggest Fan" As a frequent (too frequent) user of…
July 30, 2009 in Advertising, Branding, and 2 others
I was presenting some fun holiday radio ads we wrote to one of our restaurant chain clients yesterday. We were all laughing and having a good time with it. I got to sing some silly…
July 24, 2009 in Advertising, Branding, and 7 others
In the new digital era of "the customer is in control" there are still a few places that the customer feels like he or she has no control at all….
July 14, 2009 in Branding, Digital Marketing, and 3 others
According to an article in dBusinessNews today, "a company's online video – when widely distributed and search optimized – will help business owners grow their business more successfully than their…
July 8, 2009 in Advertising, Branding, and 4 others
Your brand has a public persona, whether you know it or not. Its personality can be one you carefully crafted or it can be something that just grew organically without…
June 19, 2009 in Branding, Business, and 6 others
With everything that’s going on these days, some say the system is broken. Others say it’s going through growing pains to evolve into something else. Whatever your perspective, it may…
June 5, 2009 in Advertising, Branding, and 5 others
Is your company website saying what you want it to say? Is it different from your competitors? How does your industry as a whole fare in the corporate website realm?…
May 19, 2009 in Advertising, Branding, and 5 others
Fashion has become so tied in with entertainment that everyone everywhere is exposed to it’s nuances. Fashion is no longer considered a urban awareness…it’s universal; it has pervaded all levels…
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