May 4, 2017 in Advertising, Business, and 2 others
August 15, 2016 in Business, PR, and 0 other
Mark Simon Joins The Yaffe Group as Chief Creative Officer
Today Mark Simon has joined us as our Chief Creative Officer. He's coming back to the place he started and we couldn't be happier. “Mark started his career at Yaffe…
June 16, 2016 in Business, Corporate Culture, and 3 others
Customer-Centric Marketing: 24 Ways to Connect With Your Customers
To make customer-centric marketing work for you, you need to know what your customers want and be able to develop strong connections to them. Hhere are 24 ways you can better connect with your customers
February 23, 2016 in Business, Companies Doing It Right, and 4 others
How To Make Real Connections Between Your Stores & Your Communities
Even if you have multiple locations across multiple states, you can create genuine connections with the communities you operate in. Sure, you may not be able to achieve the level…
October 21, 2015 in Business, Current Affairs, and 2 others
Fred Yaffe Steps Down as CEO of The Yaffe Group
Today is a day of celebration tinged with nostalgia and awe, as Fred Yaffe, the leader of agencies with his name on them, including this one, for more than 50…
July 28, 2015 in Business, Data, and 3 others
The Dangers of Applying Industry Data to Your Retail Store
Sometimes industry-wide data can be a little deceiving. The trends seen in this macro look at your entire industry may not be applicable to your particular store. So, you…
July 21, 2015 in Business, retail marketing, and 1 other
How to Use Technology to Get an Advantage Over Your Competition
There is so much new technology out there today – and more innovations are being introduced every day. In the ongoing struggle to carve out your market share, retailers are…
June 16, 2015 in Business, Content Marketing, and 4 others
Creating Original Content Can Create Real Business Advantages for Retailers
You don't have to be a large national or international company to give you business an advantage over your competition using original online content. In fact, it may be easier…
February 24, 2015 in Business, Content Marketing, and 3 others
Don’t Have Time to Create Content for Your Customers? Curate It!
Content marketing is the latest go-to tool for driving business and creating customer loyalty.If you can provide your customers and potential customers the right content, it will connect them to…
January 20, 2015 in Business, Data, and 2 others
What Will Be the Great Disruptor of Retailing As We Know It?
Seems every time you turn around, some new business is having huge success by disrupting the way business in their category is done. Uber is doing it to the taxi…