January 15, 2015 in Branding, Business, and 3 others
To bae or not to bae, that is the question I seem to be hearing a lot these days. Just this morning, I was listening to a Marketing Profs podcast…
January 13, 2015 in Business, Customer Service, and 1 other
Of all the touch points you have with your customers, it's the people who take care of them on your behalf that matter the most. Empowering them to find ways…
January 6, 2015 in Advertising, Business, and 10 others
So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…
December 16, 2014 in Business, Customer Service, and 6 others
Another year is almost over and it's time to look back at what #RetailTuesday posts you liked the best. Every Tuesday (well, almost every one anyway), one of your Yaffe…
October 14, 2014 in Business, Customer Loyalty, and 3 others
Whether you sell your goods and services online or not, it's important to have an online community of your customers. In last week's #RetailTuesday post, I talked about a client…
August 8, 2014 in Books, Business, and 0 other
As Charles William Eliot once said, “Books are the quietest and most constant of friends; they are the most accessible and wisest of counselors, and the most patient of teachers.”…
August 1, 2014 in Business, Content Marketing, and 6 others
A couple of nights ago, I had the pleasure of speaking with a group of small business owners in the Livernois Avenue of Fashion district of Detroit about how to…
June 24, 2014 in Business, demographics, and 1 other
There are signs that the recent financial crisis is starting to abate and business is beginning to pick up again for retailers. But a look deeper into the numbers shows…
April 29, 2014 in Business, Corporate Culture, and 3 others
You spend so much money driving customers into your store, you can't afford for them to be turned off and leave because the in-store experience didn't live up to their…
April 2, 2014 in Books, Business, and 4 others
Things are changing so fast, it's hard for business to keep up. First the internet changed everything. Then social media changed everything again. Now mobile is changing everything yet again….
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