November 13, 2011 in Branding, Business, and 4 others
For the third year in a row, I attended Brand Camp University Detroit last week and gleaned a little inspiration, a bit of knowledge and connected with some new people along…
October 4, 2011 in Business, Digital Marketing, and 3 others
Every so often someone puts together a fun, compelling video that shows off interesting facts about the new media age we're living in. You've probably seen some of them before….
September 23, 2011 in Business, Digital Marketing, and 3 others
Monday marked the first-ever Tweetwalk. For those of you scratching your head in confusion, Tweetwalk was birthed by the ever-classic British brand, Burberry, in order to combine fashion and social…
September 13, 2011 in Advertising, Business, and 3 others
Ever get handed one of those projects that nobody cares about? Something under the radar that just needs to get done? What do you do? Grumble and just crank something…
August 23, 2011 in Business, Digital Marketing, and 4 others
Thinking about your online business – of the various marketing tools and methods you use, which has yielded the best financial return? In this article, I’m going to share my…
August 16, 2011 in Branding, Business, and 4 others
Part of any content strategy for your brand should include curating helpful articles, blogs and other sources of information your community would find useful. Sure, you need to create your own content, too. But, unless you have a huge staff dedicated to content creation, you need to curate content from other sources. Here are some simple ways to find content that will connect with your communities.
August 3, 2011 in Business, Customer Service, and 3 others
I love seeing companies push their own boundries, trying out new technology and channels to connect with their customers. However, I hate to see them not make full use of the…
June 10, 2011 in Advertising, Business, and 4 others
This is our 300th blog post! I’ve been editor of this blog since the beginning, so I figured this was a good chance to go back and take a look we’ve learned in that time about how to write a good blog for business. Here’s a few gems, some learned the hard way, some dropped in our lap for immediate blog beautification.
May 5, 2011 in Business, Digital Marketing, and 4 others
I have experienced so much for only having been at The Yaffe Group for just two months and so far, one of my favorite experiences has been attending FutureMidwest. This…
May 3, 2011 in Branding, Business, and 9 others
Besides the inspirations and new ways of looking at things, Future Midwest speakers throw out some very interesting statistics during their presentations. I thought it would be interesting to compile a few of them together. Here’s some of the ones I heard at this year’s conference.
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