October 11, 2010 in Advertising, Branding, and 5 others
Brand Camp 2010 was last Friday. It had a different vibe than last year's event, but still was a day full of great speakers giving great presentations. Some were informational, some…
September 2, 2010 in Business, Customer Service, and 2 others
The landscape of social media marketing changes every day—literally. That's not a revolutionary statement, but I find it helpful at times to step back and do what I tell my…
August 6, 2010 in Branding, Business, and 6 others
Lately, we've been recommending blogs to a wide range of clients and potential clients. And in all kinds of businesses: B2B, retail chains, non-profits, restaurants, furniture. There's a different strategic…
August 2, 2010 in Business, Digital Marketing, and 1 other
Digital technology. You can't hardly swing a mouse over your head without hitting something new and incredible. The mix of how we we bring our clients to market at The…
July 26, 2010 in Books, Branding, and 3 others
One of our clients has always been about making customers happy. Since we started working with them, they've told us incredible stories about how they've gone far above and beyond…
July 6, 2010 in Branding, Business, and 5 others
Hi, Marketing! I’m Public Relations, your next-door neighbor. Unfortunately, we’ve never met, even though we’ve lived here for a while. I live in this silo: OK, I don’t live…
June 29, 2010 in Business, Companies Doing It Right, and 2 others
With so much change in the marketing and branding world these days and all the economic upheaval, it's easy to think about what companies are doing wrong. But what about…
June 25, 2010 in Business, Corporate Culture, and 3 others
Been thinking a lot about entrepreneurs and startup businesses. Much of the talk in the Michigan area is about how it's not going to be the rebirth of the big…
June 18, 2010 in Branding, Business, and 2 others
You hear a lot these days about how brands need to shift from just broadcasting sales messages to telling stories. This is especially true when you move into the digital…
June 14, 2010 in Branding, Business, and 3 others
We really have to think hard about looking at the glass half full to restore the energy this city embodies. So much is happening to give this city a new…
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