February 23, 2016 in Business, Companies Doing It Right, and 4 others
Even if you have multiple locations across multiple states, you can create genuine connections with the communities you operate in. Sure, you may not be able to achieve the level…
February 28, 2013 in Branding, Business, and 3 others
When someone questions the integrity of your work publicly, what do you do? In the recent case of H&R Block, they mobilized their workforce to post messages and images on…
January 25, 2012 in Companies Doing It Right, Content Marketing, and 6 others
Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.
June 27, 2011 in Companies Doing It Right, Customer Service, and 3 others
Not a lot of hotels are using Twitter well, much less paying attention to Foursquare. Those that do, tend to use it to push out specials and not much else….
March 8, 2011 in Business, Companies Doing It Right, and 2 others
Almost four years ago, I was sitting at my desk working on a project for a client and stumbled across area grocer Jim Hiller’s blog, A Message From The…
March 1, 2011 in Business, Cause marketing, and 5 others
Just five months ago, 23-year-old Mallory Brown started a new company called World Clothes Line. Already, business is good and seems to be getting better by the day. It's a company…
August 13, 2010 in Companies Doing It Right, Engagement, and 4 others
Combine innovative thinking, a crowded downtown and the latest technology and you have the makings of a guerrilla marketing hit. Using ultra cool architectural projection mapping, BMW launched it's Joy…
June 29, 2010 in Business, Companies Doing It Right, and 2 others
With so much change in the marketing and branding world these days and all the economic upheaval, it's easy to think about what companies are doing wrong. But what about…
February 19, 2010 in Branding, Business, and 4 others
"Your brand is all about the stories you tell and the relationships you build." That's what Todd Gentzel said over 10 years ago when he was putting together the foundation…
July 24, 2009 in Advertising, Branding, and 7 others
In the new digital era of "the customer is in control" there are still a few places that the customer feels like he or she has no control at all….
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