January 8, 2018 in Content Marketing, Digital Marketing, and 8 others
November 1, 2017 in content development, Content Marketing, and 4 others
3 Ways Your Brand Can Be More Successful with Content Marketing
Considering all the stories your brand could tell about itself, you could seemingly generate an infinite number of content topics to cover. So how can you figure out which story…
October 21, 2016 in Branding, Content Marketing, and 5 others
Brand Storytelling for Digital and Social Media
Today, with so much content available, it’s important that your organization shares good stories that will connect with your key audiences. Brand storytelling can be an integral part of yourmarketing strategy. We recently presented Brand Storytelling for Digital and Social Media. Here is that presentation
August 31, 2016 in Ad of the week, Cause marketing, and 5 others
Ad of the Week: American Insurance Company – Dream Champions
Successful marketing today goes well beyond the :30 second ad. It's longer format videos. Good storytelling. Tying into a good cause in more than just a surface way. The latest…
May 10, 2016 in Content Marketing, Engagement, and 3 others
What Type of Content Works Best For Retail Marketing?
In last week’s #RetailerTuesday post, I talked about why retailers should use content marketing. Now, let’s take a look at the type of content retailers should create to help find, convert and…
May 3, 2016 in Content Marketing, Engagement, and 4 others
Why you should add content marketing to your retail marketing plan
Is content marketing critical for retailers? If you're a consumer goods brand like Red Bull or Wheat Thins, creating content makes sense. It is even more critical in the long…
October 16, 2015 in Content Marketing, Current Affairs, and 3 others
How To Do Real Time Marketing in the Real World
With the widespread acceptance of social media, digital and mobile platforms, marketing to people in real time, tying into real events as they happen has become a real thing. And…
June 16, 2015 in Business, Content Marketing, and 4 others
Creating Original Content Can Create Real Business Advantages for Retailers
You don't have to be a large national or international company to give you business an advantage over your competition using original online content. In fact, it may be easier…
February 24, 2015 in Business, Content Marketing, and 3 others
Don’t Have Time to Create Content for Your Customers? Curate It!
Content marketing is the latest go-to tool for driving business and creating customer loyalty.If you can provide your customers and potential customers the right content, it will connect them to…
February 10, 2015 in Content Marketing, Customer Loyalty, and 6 others
Are You Inviting Your Customers In?
Today's customers have an infinite amount of choices. Thanks to the internet and mobile, they can shop while waiting at the doctor's office or in line at the DMV. They…