May 7, 2013 in Branding, Content Marketing, and 4 others
Exclusivity sparks excitement in the hearts of consumers. Retailers can use this concept to grow their social media followers and build loyalty within the community without increasing the price of…
August 1, 2012 in Ad of the week, Content Marketing, and 2 others
A lot of us have faced the horror of having to move back in with our parents after being on our own for awhile. These days, it seems to be…
March 31, 2012 in Business, Content Marketing, and 4 others
Yesterday, the $640 Million Mega Million lottery jackpot created a bunch of winners long before the numbers were ever picked. Sure, there were three winning tickets when the numbers finally…
January 25, 2012 in Companies Doing It Right, Content Marketing, and 6 others
Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.
August 16, 2011 in Branding, Business, and 4 others
Part of any content strategy for your brand should include curating helpful articles, blogs and other sources of information your community would find useful. Sure, you need to create your own content, too. But, unless you have a huge staff dedicated to content creation, you need to curate content from other sources. Here are some simple ways to find content that will connect with your communities.
June 10, 2011 in Advertising, Business, and 4 others
This is our 300th blog post! I’ve been editor of this blog since the beginning, so I figured this was a good chance to go back and take a look we’ve learned in that time about how to write a good blog for business. Here’s a few gems, some learned the hard way, some dropped in our lap for immediate blog beautification.
May 9, 2011 in Content Marketing,
Anyone who attended Future Midwest or followed the conversation surrounding the conference knows that "curation" is one of the biggest buzz words of the new media conversation. As the amount…
April 15, 2011 in Advertising, Branded Entertainment, and 2 others
Like many of you, I've spent the last 24 hours hearing the country mourn the end of an era. Even though I never watched either of these soaps, (because my Mom reads…
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