November 1, 2017 in content development, Content Marketing, and 4 others
September 26, 2017 in Corporate Culture, Customer Loyalty, and 3 others
Does Great Customer Experience Beat Great Retail Marketing?
You might not compete directly with Starbucks, Amazon, Apple, Virgin or Southwest Airlines, but they are the companies setting your customer’s expectations when it comes to the customer experience. No…
April 20, 2017 in Branding, Corporate Culture, and 4 others
How One Bad Policy Can Unravel a Great Brand Story
If there’s one thing you don’t want your customers doing is getting ticked off every time they hear your ad. This happens to a brand I am a customer of…
March 2, 2017 in Advertising, Corporate Culture, and 3 others
Why We Love Marketing
It’s crazy. It changes constantly. It’s a little bit science, a little bit art. What worked yesterday won’t necessarily work tomorrow. Deadlines shift – and never in the direction you want…
January 30, 2017 in Corporate Culture, Our life, and 0 other
Dare To Be Awesome
I’ve found the key to being both happy and successful. All you have to do… is be awesome. Now, if that statement caused you to groan, roll your eyes or spit…
July 22, 2016 in Branding, Corporate Culture, and 5 others
Why You Should Target Internal Staff With Your Healthcare Regional Marketing
Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.
June 16, 2016 in Business, Corporate Culture, and 3 others
Customer-Centric Marketing: 24 Ways to Connect With Your Customers
To make customer-centric marketing work for you, you need to know what your customers want and be able to develop strong connections to them. Hhere are 24 ways you can better connect with your customers
June 3, 2016 in Corporate Culture, Customer Centric Marketing, and 2 others
Using Customer-Centric Marketing Strategies to Find What Your Customers Want
Adopting a customer-centric culture has become a sound strategy for finding and retaining customers. By putting the customer and their needs at the center of everything you do, you are sure to deliver the value they’re looking for. Here’s how you can use customer-centric strategies to find out what your customers want.
February 23, 2016 in Business, Companies Doing It Right, and 4 others
How To Make Real Connections Between Your Stores & Your Communities
Even if you have multiple locations across multiple states, you can create genuine connections with the communities you operate in. Sure, you may not be able to achieve the level…
June 9, 2014 in Branding, Corporate Culture, and 3 others
All This Data is Great, But It’s Good Storytelling That Will Move Customers
This is an exciting time for brands, companies, non-profits and organizations. There is so much data available to us. We can now know more about our customers and potential customers…