January 8, 2008 in Advertising, Current Affairs, and 6 others
Blogging in the New Year
Ok, so I’m having a mental block on what to write about for the first blog of 2008. I guess I could go on and on about how we all…
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December 24, 2007 in Current Affairs, Holidays, and 2 others
Merry Christmas and Happy Holidays
Well, here it is the day before Christmas and I’m here with a skeleton crew manning the Yaffe ship. It’s a good day to catch up on things, because things…
December 13, 2007 in Current Affairs, Our life, and 2 others
Pumped Up, Ratings Down
Well, the Mitchell Report comes out today (12/13), indicting hordes of baseball stars of being on the “juice” i.e. steroids. For die-hard sports fans, this is big news. But does…
September 26, 2007 in Advertising, Branding, and 5 others
Women over 50 shouldn’t be invisible
As I was looking for a subject for our agency’s weekly Tuesday Trend Talk, my sister directed me to a podcast talking about how boomer women are hitting their 50’s…
September 5, 2007 in Current Affairs, Our life, and 0 other
Old School Thoughts
Back in my day… And so summer draws to a close and in many households across the country, including mine, we have a student going in to their last year…
August 27, 2007 in Advertising, Branding, and 4 others
Invest Time and Resources to Win Over Gay and Lesbian Market
We’ve talked many times before about how to categorize customer segments – by general demographics, by purchase habits and lifestyle traits. But are you ready to invest in reaching out…
August 9, 2007 in Branding, Current Affairs, and 2 others
Status-faction
Wanna do a status-check to see where you stand? It’s not as simple as it used to be. In the past people could just look at the amount of material…
July 30, 2007 in Advertising, Branding, and 4 others
Are we approaching a Golden Age?
New Consumer classifications. New media. Consumer-driven content. One to one marketing. Guerilla marketing. New audience measurements. Every time you turn around these days, there’s a new way to classify, reach…
June 20, 2007 in Branding, Current Affairs, and 5 others
The i(want)phone
How awesome is this going to be? It looks very impressive. But, how revolutionary is it actually going to be? Will it drastically change the way people operate as a…