June 13, 2007 in Current Affairs, Direct Marketing, and 2 others
Make a connection
My turn again to write the blog, so here goes…. Earlier this year my brother-in-law went to Iraq with the Marines, which filled us all with a lot of fear. …
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May 3, 2007 in Advertising, Branding, and 3 others
Tuned Out Part 2
Is this the beginning of the end of radio advertising? Apparently, a music radio station down in Texas has decided to pull radio commercials off their airwaves to keep people…
April 25, 2007 in Advertising, Current Affairs, and 2 others
Agency Guys Gone Wild
Some days you get the bear and other days the bear gets you. When you are up to your… in alligators, it's really hard to remember that your original intention…
March 28, 2007 in Advertising, Branding, and 2 others
Straight from Toronto’s Ivory Tower…
Today’s edition of The Globe and Mail suggests that the next big trend in advertising may involve consumers actively seeking out our product on their own. (Digital video recorders help…
March 20, 2007 in Current Affairs, Film, and 2 others
POP CULTURE & THE STATE OF OURS
Is Reality TV and the recent release of the movie “300” any indication of our culture? I have satellite TV with a slew of channels, and I must say there…
February 16, 2007 in Branding, Current Affairs, and 2 others
Super Impact?
What kind of impact, if any, do you think the Super Bowl had on the city of Detroit? I heard this question brought up on a local talk radio station…
February 14, 2007 in Current Affairs, Marketing, and 1 other
When is enough, enough?
Sooner than later social networking will be done over the phone. Research firm eMarket has said that cell phone use will grow from 50 million users to 174 million in…
February 5, 2007 in Advertising, Current Affairs, and 4 others
The consumers are watching
I get to write my blog entry right after the Super Bowl; one of the occasions when the advertising industry can either shine or come across as total morons. There…
January 23, 2007 in Advertising, Branding, and 4 others
Everyone in the (freelance) pool!
Welcome to the age of the consumer. First Advertising Age made "The Consumer" agency of the year. Then Time Magazine made "You" the person of the year. Now, four major…
January 5, 2007 in Advertising, Branding, and 3 others
Buckle up and enjoy the ride!
Happy New Year everyone! Looks like it’s going to be another fast paced, ever-changing year in the world of marketing. And if you don’t keep running, you’re going to fall…