June 16, 2016 in Business, Corporate Culture, and 3 others
To make customer-centric marketing work for you, you need to know what your customers want and be able to develop strong connections to them. Hhere are 24 ways you can better connect with your customers
June 14, 2016 in Customer Loyalty, Customer Service, and 5 others
Millennials value relationships, experiences, new technologies and creativity. They like to discover new things and are more likely to spend money on experiences than things. Get shoppers in the door by creating buzz online about store workshops, meet-ups, events, next level customer service, convenience or something they would consider ‘cool’.
June 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 0 other
One of the key benefits of adopting a customer-centric marketing approach is that your customers tend to stay with your company longer and spend more money with you. This intuitively makes sense. If you put the customer at the center of everything you do, they are going to be happier. And a happy customer tends to be a more loyal one.
February 23, 2016 in Business, Companies Doing It Right, and 4 others
Even if you have multiple locations across multiple states, you can create genuine connections with the communities you operate in. Sure, you may not be able to achieve the level…
August 11, 2015 in Customer Loyalty, Data, and 2 others
Have traditional loyalty programs seen their usefulness fade out? Have punch cards become irrelevant in this digital/mobile age? Well, yes and no. Loyalty programs have always been a part of…
February 10, 2015 in Content Marketing, Customer Loyalty, and 6 others
Today's customers have an infinite amount of choices. Thanks to the internet and mobile, they can shop while waiting at the doctor's office or in line at the DMV. They…
January 6, 2015 in Advertising, Business, and 10 others
So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…
November 21, 2014 in Branding, Content Marketing, and 11 others
When you can gather key insights from the likes of Google, Facebook, Twitter, Adobe, Digitas and Dominos Pizza, it's a great day. And that day was last Friday at the…
October 14, 2014 in Business, Customer Loyalty, and 3 others
Whether you sell your goods and services online or not, it's important to have an online community of your customers. In last week's #RetailTuesday post, I talked about a client…
July 15, 2014 in Content Marketing, Customer Loyalty, and 5 others
Your regular customers have always been a key to your business' success, just by the fact that they repeatedly buy from you. But there are so many other ways to…
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