September 11, 2012 in Advertising, Customer Loyalty, and 3 others
Our research shows that 40% to 50% of a furniture retailer’s business comes from existing customers and that more than 50% of those sales occur within six months after the…
June 25, 2012 in Business, Customer Loyalty, and 5 others
With all the digital, social and one-to-one marketing tools available today, we can anticipate customers needs almost before they know they need them. Customers love when they find an answer…
May 3, 2011 in Branding, Business, and 9 others
Besides the inspirations and new ways of looking at things, Future Midwest speakers throw out some very interesting statistics during their presentations. I thought it would be interesting to compile a few of them together. Here’s some of the ones I heard at this year’s conference.
November 15, 2010 in Business, Customer Loyalty, and 3 others
After a fantastic quarter with a local client and watching its customer-base grow nationally, I've been thinking about what it means to "Buy Local." I should start by stating that…
September 10, 2010 in Advertising, Customer Loyalty, and 2 others
I often think about advertising on my morning runs. Not in a "things I have to do for clients today" sort of way, but in a mind-freeing, creative sort of…
May 30, 2010 in Advertising, Customer Loyalty, and 8 others
Everyone expects there to be good deals on the "natural holidays" like Memorial Day. We've trained the consumer over the years that these are prime shopping times. They go out…
May 3, 2010 in Business, Customer Loyalty, and 5 others
There's a lot of talk these days about foursquare and other geolocation apps and services. Most marketers are excited about the possibilities to be able to connect with customers based…
March 8, 2010 in Branding, Business, and 6 others
After a rather tumultuous time for American car makers, Chevy is doing something to engage the buzz makers of our time. And they're doing a rather good job of it….
March 5, 2010 in Branding, Cause marketing, and 3 others
My dog is as dumb as a stump. But, there's one thing we all can learn from him, whether you're an individual or a company. You see, he understands what will…
February 19, 2010 in Branding, Business, and 4 others
"Your brand is all about the stories you tell and the relationships you build." That's what Todd Gentzel said over 10 years ago when he was putting together the foundation…
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