February 5, 2010 in Branding, Business, and 5 others
Another good company, Snyder’s Drug Stores, announced a couple of weeks ago that it is closing. I know because we sent out the press releases. Each press release listed my…
November 17, 2009 in Advertising, Business, and 6 others
There are many ways to communicate with customers, but email is one of the most effective and yes, even cutting edge, ways available today. Not only can you use it…
November 12, 2009 in Advertising, Branding, and 6 others
Guest blog by Michelle Martinez, a Detroit-based business writer and editor, My name is Michelle Martinez, and if you’re an advertiser, you want me. OK, not me, but my demographic:…
October 1, 2009 in Books, Branding, and 7 others
Guest blog by Marilyn Suttle, co-author of "Who's Your Gladys? How to Turn Even Your Most Difficult Customer into Your Biggest Fan" Today's customers research their buying decisions on the…
August 10, 2009 in Branding, Business, and 4 others
Guest post by Chuck Smith of Chuck Talks Business. I was reading Chris Brogan's blog the other day. The topic was the myth of brand loyalty. In the post Chris…
August 4, 2009 in Books, Branding, and 5 others
Guest blog by Lori Jo Vest, co-author of "Who's Your Gladys? How to Turn Even Your Most Difficult Customer into Your Biggest Fan" As a frequent (too frequent) user of…
June 25, 2009 in Advertising, Customer Loyalty, and 3 others
Imagine you are a $2 billion retailer who’s realized you were wasting 20% of your $60 million direct marketing budget because the mail wasn’t getting to the right customer. They…
April 9, 2009 in Advertising, Branding, and 7 others
It’s tough times in the retail business these days. I don’t know any segment that is having a whole lotta fun and success at the moment. We’re always looking for…
March 5, 2009 in Branding, Business, and 8 others
You don't have to be a big company to be big in social media. Sure, large companies like Ford and GM have directors of social media on staff, but smaller…
February 26, 2009 in Advertising, Branding, and 7 others
A great thing has happened to retailing and marketing in general. It is called cause related marketing. If we can sell more product and do something of service every time we…
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