September 26, 2017 in Corporate Culture, Customer Loyalty, and 3 others
July 24, 2017 in Customer Loyalty, Customer Service, and 6 others
Using Gamification to Steal Customers from Your Competition
My morning routine is a case study in how you can use gamification in your retail marketing to steal your competition’s customers. You, see, I’m a coffee addict. The first…
April 20, 2017 in Branding, Corporate Culture, and 4 others
How One Bad Policy Can Unravel a Great Brand Story
If there’s one thing you don’t want your customers doing is getting ticked off every time they hear your ad. This happens to a brand I am a customer of…
October 25, 2016 in Advertising, Customer Service, and 7 others
10 Tips for Retail Marketing on Mobile
If you’re trying to bring more customers into your store today and convert more of them into actual sales, it’s important that you have a presence in mobile. Here are 10 tips for retail marketing on mobile
October 4, 2016 in Customer Service, Data, and 4 others
How to Attract Millennial Shoppers with Unique In-Store Services
When Millennial shoppers venture out to the stores, the more they can get out of the experience; the more satisfied they will be. Retailers are fulfilling this need by offering in-store services to help Millennials get more value out of their shopping experiences while maximizing their budgets and time.
September 13, 2016 in Customer Centric Marketing, Customer Loyalty, and 5 others
Should “Making the Customer Happy” Be Part of Your Retail Marketing?
In today’s tough retail environment, is there room to talk about the little things that make customers happy beyond amazing deals? The short answer is yes. The real world answer gets more complicated. Here’s why it’s important to retailers today
August 4, 2016 in Customer Loyalty, Customer Service, and 7 others
10 Ways To Be More Transparent, Build Trust and Attract Millennial Shoppers
Millennial shoppers require transparency and trust from brands. Transparency creates trust and trust are how relationships are started. Having strong positive relationships and trust build customer loyalty. Here are 10 ways to create transparency & build trust
July 12, 2016 in Customer Centric Marketing, Customer Loyalty, and 7 others
10 Reasons Your Company’s Survival Depends on Understanding Your Customer’s Journey
We now have the ability to understand what our customers want and how they want to engage with brands, stores or manufacturers. With all this data available, you can create a customer journey map. With it you can create customized customer experiences that will attract shoppers and keep them engaged over the long haul, creating loyal customers.
June 16, 2016 in Business, Corporate Culture, and 3 others
Customer-Centric Marketing: 24 Ways to Connect With Your Customers
To make customer-centric marketing work for you, you need to know what your customers want and be able to develop strong connections to them. Hhere are 24 ways you can better connect with your customers
June 14, 2016 in Customer Loyalty, Customer Service, and 5 others
How To Attract Millennial Shoppers By Creating Unique In-Store Experiences
Millennials value relationships, experiences, new technologies and creativity. They like to discover new things and are more likely to spend money on experiences than things. Get shoppers in the door by creating buzz online about store workshops, meet-ups, events, next level customer service, convenience or something they would consider ‘cool’.