June 10, 2016 in Customer Service, Data, and 7 others
Millennials have always been able to customize their own experiences around their personal likes and dislikes. Smart marketers use the enormous amounts of data available and use it to serve up personalized messages, products and services to each customer.
February 25, 2016 in Branding, Customer Service, and 4 others
Everybody wants to attract Millennial shoppers to their store. But how far are you willing to go? A recent article in Fortune boldly stated Whole Foods may add tattoo parlors…
January 5, 2016 in Advertising, Branding, and 5 others
As we launch into a new year, I once again asked the Yaffe retail experts what they expect to see in retail marketing and retailing in 2016. If you're interested…
December 8, 2015 in Customer Service, Marketing, and 1 other
You can do everything right when it comes to retail marketing and still have it fall apart at the store level. That is, if your sales staff either isn't fully…
February 10, 2015 in Content Marketing, Customer Loyalty, and 6 others
Today's customers have an infinite amount of choices. Thanks to the internet and mobile, they can shop while waiting at the doctor's office or in line at the DMV. They…
January 13, 2015 in Business, Customer Service, and 1 other
Of all the touch points you have with your customers, it's the people who take care of them on your behalf that matter the most. Empowering them to find ways…
December 16, 2014 in Business, Customer Service, and 6 others
Another year is almost over and it's time to look back at what #RetailTuesday posts you liked the best. Every Tuesday (well, almost every one anyway), one of your Yaffe…
December 9, 2014 in Customer Service, Digital Marketing, and 3 others
We've been hearing about "showrooming" for years now – the act of people shopping in a physical store to see and touch the product they want, but looking for a…
November 25, 2014 in Customer Service, Holidays, and 2 others
Retail businesses have had a rough go in recent times. There have been economic downturns, new technologies, a shift in markets and consumer behaviors, new competition from unexpected sources, showrooming…
November 21, 2014 in Branding, Content Marketing, and 11 others
When you can gather key insights from the likes of Google, Facebook, Twitter, Adobe, Digitas and Dominos Pizza, it's a great day. And that day was last Friday at the…
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