August 21, 2014 in Customer Service,
Heads up, large companies – your automated customer service messaging and tech support scripts designed to create positive feelings in your customers may actually be ticking them off when they're…
July 16, 2014 in Ad of the week, Customer Service, and 3 others
Okay, I don't usually do this, but this week's Ad of the Week is one of our own. It's the launch of a new campaign for our client Grand Home…
July 8, 2014 in Advertising, Customer Service, and 4 others
Better motivation to shop. Better closing tool. Better customer experience. All things you can achieve if you just know how your customer wants to pay and can customize the experience…
July 1, 2014 in Customer Loyalty, Customer Service, and 1 other
Where do you draw the line between your need for data and your need to not annoy your customers and drive them away? We all know that getting your customer's…
June 10, 2014 in Customer Loyalty, Customer Service, and 4 others
There's been a trend lately to hold VIP events in retail stores to bolster sales at a particular location. This is an old idea that has found new life in…
April 29, 2014 in Business, Corporate Culture, and 3 others
You spend so much money driving customers into your store, you can't afford for them to be turned off and leave because the in-store experience didn't live up to their…
April 15, 2014 in Customer Loyalty, Customer Service, and 7 others
If you're a retailer, chances are we've played in your pool over the last 50 years. Because retail clients have been a mainstay of Yaffe's client base since the very…
February 14, 2014 in Customer Service, Direct Marketing, and 1 other
If you forget to send your sweetie a Valentine today – you know you're in for a world of hurt. Because today is day for making sure those dearest to…
January 14, 2014 in Business, Customer Service, and 2 others
How the people in your company interact with your customers can bring you more customers or drive them away. That's not shocking. But here's something you may not have thought…
December 10, 2013 in Content Marketing, Customer Service, and 5 others
2014 will be highlighted by three key trends: budget shift to mobile spend, focus on seamless customer experience and relationship driven marketing. 1. Major Budget Shifts to Mobile Mobile experience…
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