October 12, 2017 in Cause marketing, Data, and 5 others
April 17, 2017 in Data, demographics, and 4 others
The Best Digital Strategies for Effective Healthcare Regional Marketing
Working with reduced budgets in today’s dynamic marketplace drives the need for more efficient healthcare regional marketing. That means implementing a more targeted and flexible approach. Successful regional healthcare marketing…
March 21, 2017 in Customer Loyalty, Data, and 7 others
Retail One-To-One Marketing Success with Database Management
Knowing what your customer wants and when they want it are the true keys to retail success. One-to-one marketing allows you to put your product or service tin front of your customer…
February 17, 2017 in Data, database management, and 3 others
How Data-Driven Solutions For Education Marketing Can Increase Recruitment
Two out of three college recruiters don’t have the right tools to understand their markets or talent pool. With education costs soaring, it is more important than ever for those in higher…
January 25, 2017 in Data, database management, and 2 others
How to Create Strong Michigan Marketing for SMBs with Digital
The Big 3 automakers and their suppliers seem to get all the credit and blame for whatever is happening to Michigan’s economy. And there’s a large portion of Michigan marketing…
January 3, 2017 in Customer Loyalty, Data, and 3 others
Retail Predictions for 2017 From Our Retail Marketing Experts
With over 50 years of retail marketing experience, we’ve seen a lot of trends come and go. But, in recent years, retail (and just about everything else) seems to be…
November 18, 2016 in Data, database management, and 4 others
How To Use Data Analysis To Create A Good Faith-Based Marketing Strategy
Data and analytics allows you to understand exactly who your donors are and what drives them. So, you can be more proactive in your marketing approach, improve donor engagement and increase returns on fundraising efforts.
November 15, 2016 in Advertising, Data, and 7 others
The Best Tactics for Retail Marketing in a Digital World
Here are some of the best digital marketing tactics to add to your retail marketing efforts. Digital has allowed retailers to blend the physical and digital worlds for faster, more convenient, intuitive, valuable and more streamlined shopping experiences.
November 1, 2016 in Customer Centric Marketing, Customer Loyalty, and 6 others
How Using Data to Find Purchase Triggers Improves Your Retail Marketing
Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action.
October 4, 2016 in Customer Service, Data, and 4 others