July 5, 2016 in Advertising, Data, and 6 others
All retailers get a large part of their business from their best customers. Having more of them would surely increase ROI. Retailers can find near-clones of their best customers utilizing various database management tools to find lookalike audiences. Here are several ways to do just that.
June 10, 2016 in Customer Service, Data, and 7 others
Millennials have always been able to customize their own experiences around their personal likes and dislikes. Smart marketers use the enormous amounts of data available and use it to serve up personalized messages, products and services to each customer.
June 3, 2016 in Corporate Culture, Customer Centric Marketing, and 2 others
Adopting a customer-centric culture has become a sound strategy for finding and retaining customers. By putting the customer and their needs at the center of everything you do, you are sure to deliver the value they’re looking for. Here’s how you can use customer-centric strategies to find out what your customers want.
May 20, 2016 in Data, Engagement, and 4 others
Influencers are important to any non-profit organization. They can amplify your content and bring more passionate people into your community and shine a light on your cause. But how do you find the right influencers and attract them to put their influence to work for you?
May 19, 2016 in Customer Centric Marketing, Data, and 2 others
How do you use the data available to you to develop a customer-centric marketing strategy? Here’s a step-by-step “how to” guide, based on the work we’ve done for clients.
April 19, 2016 in Advertising, Data, and 4 others
Many retailers know they should be reaching their customers in the digital and mobile worlds where people are spending more and more of their time these days. But knowing you…
April 5, 2016 in Advertising, Data, and 6 others
In this age of always-connected, marketing-savvy consumers, do promotional events still work to drive traffic into your store? The short answer is yes. But, it is more complex than that….
January 5, 2016 in Advertising, Branding, and 5 others
As we launch into a new year, I once again asked the Yaffe retail experts what they expect to see in retail marketing and retailing in 2016. If you're interested…
November 17, 2015 in Advertising, Data, and 6 others
Retail is a fast-paced, ever-changing world where you can't sit still and you're only as good as your last sales report. But, having done retail marketing for most of our…
September 1, 2015 in Advertising, Data, and 5 others
The sad fact about retail marketing is most mid to small-level retailers don't believe they have the budget to put towards promoting a specific product line or department within their…
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