August 11, 2015 in Customer Loyalty, Data, and 2 others
Have traditional loyalty programs seen their usefulness fade out? Have punch cards become irrelevant in this digital/mobile age? Well, yes and no. Loyalty programs have always been a part of…
July 28, 2015 in Business, Data, and 3 others
Sometimes industry-wide data can be a little deceiving. The trends seen in this macro look at your entire industry may not be applicable to your particular store. So, you…
July 14, 2015 in Advertising, Data, and 4 others
You don't have to have a huge database and a big budget for your customer data to bring you more business. We know this is true, because we helped a…
February 10, 2015 in Content Marketing, Customer Loyalty, and 6 others
Today's customers have an infinite amount of choices. Thanks to the internet and mobile, they can shop while waiting at the doctor's office or in line at the DMV. They…
January 20, 2015 in Business, Data, and 2 others
Seems every time you turn around, some new business is having huge success by disrupting the way business in their category is done. Uber is doing it to the taxi…
January 6, 2015 in Advertising, Business, and 10 others
So many factors are pushing retail to change at an ever-increasing pace. The economy, The changing consumer base. The preponderance of data. The rise of mobile and digital. The local…
December 16, 2014 in Business, Customer Service, and 6 others
Another year is almost over and it's time to look back at what #RetailTuesday posts you liked the best. Every Tuesday (well, almost every one anyway), one of your Yaffe…
November 21, 2014 in Branding, Content Marketing, and 11 others
When you can gather key insights from the likes of Google, Facebook, Twitter, Adobe, Digitas and Dominos Pizza, it's a great day. And that day was last Friday at the…
September 30, 2014 in Data, demographics, and 3 others
Here’s a secret – you need message frequency to get people into your stores. Heading into the holiday season you’re going to see the major players using frequency to insure…
August 19, 2014 in Data, demographics, and 3 others
A growing area of research is focusing on millennials and their retail purchasing habits. The 18-33 year old age group is the new target that many retailers are looking to…
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