January 25, 2018 in brand strategy, content development, and 5 others
October 12, 2017 in Cause marketing, Data, and 5 others
You Can Combine Data From Multiple Non-Profit Organizations To Benefit All
These are tricky times for data security. But that doesn’t mean you have to hide your data away from potential allies. With the proper database management, you can combine multiple…
March 21, 2017 in Customer Loyalty, Data, and 7 others
Retail One-To-One Marketing Success with Database Management
Knowing what your customer wants and when they want it are the true keys to retail success. One-to-one marketing allows you to put your product or service tin front of your customer…
February 17, 2017 in Data, database management, and 3 others
How Data-Driven Solutions For Education Marketing Can Increase Recruitment
Two out of three college recruiters don’t have the right tools to understand their markets or talent pool. With education costs soaring, it is more important than ever for those in higher…
January 25, 2017 in Data, database management, and 2 others
How to Create Strong Michigan Marketing for SMBs with Digital
The Big 3 automakers and their suppliers seem to get all the credit and blame for whatever is happening to Michigan’s economy. And there’s a large portion of Michigan marketing…
November 18, 2016 in Data, database management, and 4 others
How To Use Data Analysis To Create A Good Faith-Based Marketing Strategy
Data and analytics allows you to understand exactly who your donors are and what drives them. So, you can be more proactive in your marketing approach, improve donor engagement and increase returns on fundraising efforts.
November 1, 2016 in Customer Centric Marketing, Customer Loyalty, and 6 others
How Using Data to Find Purchase Triggers Improves Your Retail Marketing
Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action.
August 26, 2016 in Customer Centric Marketing, Data, and 7 others
How to Create the Best One-to-One Marketing Strategies for Your Company
One-to-one marketing is about building relationships that put your clients/customers at the heart of everything you do. It is the epitome of customer-centric marketing. Quality communication is the cornerstone of a successful one-to-one marketing strategy. Here is an outline on how to get started.
August 18, 2016 in Data, database management, and 6 others
How to Use Data to Discover Who Your Healthcare Regional Marketing Should Target
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
July 14, 2016 in Cause marketing, Data, and 5 others
A Good Non-Profit Marketing Strategy? Use Data to Find Your Best Donors & Lookalikes
One of the best ways to increase your response rate and turn non-active donors into active donors is to create a non-profit marketing strategy that uses your own data to figure out who your “best” donors actually are and to then use that data to find “lookalikes.”