January 25, 2018 in brand strategy, content development, and 5 others
April 17, 2017 in Data, demographics, and 4 others
The Best Digital Strategies for Effective Healthcare Regional Marketing
Working with reduced budgets in today’s dynamic marketplace drives the need for more efficient healthcare regional marketing. That means implementing a more targeted and flexible approach. Successful regional healthcare marketing…
November 1, 2016 in Customer Centric Marketing, Customer Loyalty, and 6 others
How Using Data to Find Purchase Triggers Improves Your Retail Marketing
Data and analytics help to predict trends, forecast demand, optimize pricing and identify your best targets and their purchase triggers. Understanding your data will optimize your retail marketing budget and help close the gap between insight and action.
October 4, 2016 in Customer Service, Data, and 4 others
How to Attract Millennial Shoppers with Unique In-Store Services
When Millennial shoppers venture out to the stores, the more they can get out of the experience; the more satisfied they will be. Retailers are fulfilling this need by offering in-store services to help Millennials get more value out of their shopping experiences while maximizing their budgets and time.
September 6, 2016 in Advertising, Data, and 6 others
Here’s Why Regional Retailers Should Add Digital to Their Retail Marketing Mix
If you’re not using digital media in your retail marketing mix, you could be missing some good opportunities to both generate sales and build your audience. Here are 6 reasons to consider adding digital.
September 1, 2016 in Advertising, demographics, and 7 others
Change Your Payor Mix by Changing Your Healthcare Regional Marketing Media Mix
If you’re treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
August 18, 2016 in Data, database management, and 6 others
How to Use Data to Discover Who Your Healthcare Regional Marketing Should Target
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
August 9, 2016 in demographics, Digital Marketing, and 5 others
The Best Tactics to Attract Millennial Shoppers to Furniture Retailers
Millennials are reaching their peak as a generation. But they do not live as their parents did, so retailers need to use different tactics to attract Millennial shoppers than they’ve used to motivate past generations.
August 4, 2016 in Customer Loyalty, Customer Service, and 7 others
10 Ways To Be More Transparent, Build Trust and Attract Millennial Shoppers
Millennial shoppers require transparency and trust from brands. Transparency creates trust and trust are how relationships are started. Having strong positive relationships and trust build customer loyalty. Here are 10 ways to create transparency & build trust
July 18, 2016 in Data, demographics, and 4 others
What’s The Best Measurement Of Education Marketing Success in Digital? Results vs. Clicks
Digital and social channels are the most efficient ways to target potential students. But when it comes to looking at how effective these channels are in recruiting new students, you need to look beyond the traditional click-through data. Because, as we’ve seen with our clients, the effectiveness of these media is actually better than if you look at just how many clicked your ad to get to your website.