July 14, 2016 in Cause marketing, Data, and 5 others
One of the best ways to increase your response rate and turn non-active donors into active donors is to create a non-profit marketing strategy that uses your own data to figure out who your “best” donors actually are and to then use that data to find “lookalikes.”
July 5, 2016 in Advertising, Data, and 6 others
All retailers get a large part of their business from their best customers. Having more of them would surely increase ROI. Retailers can find near-clones of their best customers utilizing various database management tools to find lookalike audiences. Here are several ways to do just that.
June 30, 2016 in Cause marketing, demographics, and 3 others
Having a good volunteer base is vital to a non-profit organization. Volunteers perform much of the necessary work to further the organization’s mission, whether it’s serving meals at a food…
June 28, 2016 in demographics, furniture retailers, and 3 others
When Millennials want fast and convenient shopping, they go online. They come into the store to get something special. Retailers are using insights like this to create in-store experiences that invite Millennial shoppers to come in, relax and enjoy a comfortable experience.
June 14, 2016 in Customer Loyalty, Customer Service, and 5 others
Millennials value relationships, experiences, new technologies and creativity. They like to discover new things and are more likely to spend money on experiences than things. Get shoppers in the door by creating buzz online about store workshops, meet-ups, events, next level customer service, convenience or something they would consider ‘cool’.
June 10, 2016 in Customer Service, Data, and 7 others
Millennials have always been able to customize their own experiences around their personal likes and dislikes. Smart marketers use the enormous amounts of data available and use it to serve up personalized messages, products and services to each customer.
May 28, 2016 in demographics, Digital Marketing, and 6 others
I was reading an article titled How Often Do Women Interact with Brands Digitally? by eMarketer in their May 10 week in review email and thought “hey! I just interacted…
May 24, 2016 in demographics, furniture retailers, and 3 others
Millennial shoppers don’t respond to the same types of messaging that their baby boomer and Gen Xer predecessors did. We’ve put together this infographic as a handy guide when crafting your furniture retailer messages for Millennial shoppers.
May 17, 2016 in Customer Centric Marketing, demographics, and 5 others
Despite industry reports on rising numbers of Millennial shoppers buying furniture, the data we manage for a number of mainstream furniture retailers shows Millennials still make up a very small…
February 25, 2016 in Branding, Customer Service, and 4 others
Everybody wants to attract Millennial shoppers to their store. But how far are you willing to go? A recent article in Fortune boldly stated Whole Foods may add tattoo parlors…
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