March 25, 2011 in demographics, Social Media, and 0 other
I love social media. You love social media. We all love social media! But have you ever taken a moment to think about why we love social media? I recently…
November 15, 2010 in Business, Customer Loyalty, and 3 others
After a fantastic quarter with a local client and watching its customer-base grow nationally, I've been thinking about what it means to "Buy Local." I should start by stating that…
October 12, 2010 in Business, demographics, and 2 others
They say don’t believe everything you see on TV. But that doesn’t mean you shouldn’t believe some of it. Like when the authoritative voice warns you, “Kids, don’t try this at…
April 18, 2010 in Branding, Business, and 9 others
The first Future Midwest conference was held in Royal Oak, MI Friday and Saturday. It was a great event with nationally known speakers on the subjects of using digital technology…
March 23, 2010 in Advertising, Branding, and 6 others
America's been on the social marketing and cause related marketing bandwagon for a couple years now. But can you use marketing to get a community to pass a bond millage…
December 10, 2009 in Advertising, Branding, and 6 others
Moms are not what they used to be. They aren’t like those old-fashioned mothers portrayed on TV, where they had all the time in the world to stay at home…
November 12, 2009 in Advertising, Branding, and 6 others
Guest blog by Michelle Martinez, a Detroit-based business writer and editor, My name is Michelle Martinez, and if you’re an advertiser, you want me. OK, not me, but my demographic:…
August 31, 2009 in Business, demographics, and 5 others
It’s pretty safe to say that the advent of Google has transformed our lives. It has made it easy to access anything and everything. "Just Google it," has become a…
July 20, 2009 in demographics, Digital Marketing, and 2 others
My long-time family dog may be dying and apparently that makes one company very happy. It's a company I will never do business with, although I'm sure I'm in their…
April 9, 2009 in Advertising, Branding, and 7 others
It’s tough times in the retail business these days. I don’t know any segment that is having a whole lotta fun and success at the moment. We’re always looking for…
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