February 26, 2009 in Advertising, Branding, and 7 others
A great thing has happened to retailing and marketing in general. It is called cause related marketing. If we can sell more product and do something of service every time we…
February 17, 2009 in Advertising, Branded Entertainment, and 7 others
Welcome to the age of the fleeting consumer. The American attention span is getting shorter. Oops, just lost half my readers. People are finding ways to avoid marketing efforts. Online,…
November 4, 2008 in Advertising, Branding, and 8 others
The more information you have about your customers and their plans to buy, the more effective your marketing results. Let me give you an example. I have a special event…
October 16, 2008 in Branding, Current Affairs, and 7 others
MySpace, Facebook and the rest of the social media world tends to conjure up visions of teens, tweens and hipsters exchanging nonsense and silliness after school and late at…
October 10, 2008 in demographics, Direct Marketing, and 3 others
Imagine walking into the Ace Hardware in Atlanta and a clerk greets you saying “Hello Ms. Smith. Denver sure is a long way to drive to get to our store”….
October 3, 2008 in Advertising, Branding, and 8 others
Tap into their Lifestyle. Now that advertisers are realizing that most everyone actually is online at some point in their daily routines it’s time to figure out how to make…
September 2, 2008 in Current Affairs, demographics, and 4 others
After watching the the United States of America come away from the Olympics with the most metals, we should feel proud of how our young athletes have competed physically. After…
July 15, 2008 in Business, Current Affairs, and 9 others
We are living in the age of recommendation. If you spend any time shopping or searching online (and if you're reading this, I assume you do) you have probably been…
June 26, 2008 in Branding, Current Affairs, and 3 others
Design and style are having a pervasive influence on the vast middle and aspiring middle market consumer. Nothing demonstrates this better than the crazed reaction to the launch of the…
February 20, 2008 in Advertising, Branding, and 4 others
New York firm NewMediaMetrics is trying a new strategy to provide Clients with consumer data and insights. Basing their model on methods from a 1930’s research study, they have been…
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