October 13, 2009 in Books, Branded Entertainment, and 7 others
I attended the Brand Camp University event this last Saturday and it was a fabulous day filled with wonderful and inspiring speakers. It was great a brain dump of information…
October 9, 2009 in Advertising, Design, and 5 others
Engagement. It's one of the buzz words you hear all the time. But, it's true. With all the choices for the consumer's media time these days, you need to engage…
September 11, 2009 in Branding, Digital Marketing, and 6 others
In an earlier post, I told you how easy it is to get a Flip camcorder to record and upload video. Study after study shows that web video helps you…
September 9, 2009 in Branding, Business, and 6 others
Guest blog post by Joanie Abraham, president of StyleBranding, Inc. Two major market forces are blowing their weight around the retail industry: – Retail brands are slowing their store expansion…
July 20, 2009 in demographics, Digital Marketing, and 2 others
My long-time family dog may be dying and apparently that makes one company very happy. It's a company I will never do business with, although I'm sure I'm in their…
July 14, 2009 in Branding, Digital Marketing, and 3 others
According to an article in dBusinessNews today, "a company's online video – when widely distributed and search optimized – will help business owners grow their business more successfully than their…
June 25, 2009 in Advertising, Customer Loyalty, and 3 others
Imagine you are a $2 billion retailer who’s realized you were wasting 20% of your $60 million direct marketing budget because the mail wasn’t getting to the right customer. They…
June 19, 2009 in Branding, Business, and 6 others
With everything that’s going on these days, some say the system is broken. Others say it’s going through growing pains to evolve into something else. Whatever your perspective, it may…
May 19, 2009 in Advertising, Branding, and 5 others
Fashion has become so tied in with entertainment that everyone everywhere is exposed to it’s nuances. Fashion is no longer considered a urban awareness…it’s universal; it has pervaded all levels…
May 6, 2009 in Branding, Digital Marketing, and 4 others
If your company has not dipped its proverbial toes into the social media pool yet, I have some bad news to tell you. According to the latest figures, nearly 90%…
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