April 9, 2009 in Advertising, Branding, and 7 others
It’s tough times in the retail business these days. I don’t know any segment that is having a whole lotta fun and success at the moment. We’re always looking for…
March 30, 2009 in Current Affairs, Digital Marketing, and 4 others
I set my clock early this morning and got up with the eager anticipation of an old time bride and groom on their wedding night. I live for mornings like…
March 25, 2009 in Current Affairs, Digital Marketing, and 5 others
Guest post by Geoffrey Abraham, author of the Look Lefty blog. You’ve seen it before. You’re a little bored, you log into Facebook and your social networking buzz is quickly…
March 17, 2009 in Advertising, Business, and 5 others
Guest blog post by Jay Friedman, Partner at Ivy Pixel I remember back in the early 00s (yes, that late) hearing car dealers say "Well, you can’t buy a car…
March 5, 2009 in Branding, Business, and 8 others
You don't have to be a big company to be big in social media. Sure, large companies like Ford and GM have directors of social media on staff, but smaller…
February 26, 2009 in Advertising, Branding, and 7 others
A great thing has happened to retailing and marketing in general. It is called cause related marketing. If we can sell more product and do something of service every time we…
February 17, 2009 in Advertising, Branded Entertainment, and 7 others
Welcome to the age of the fleeting consumer. The American attention span is getting shorter. Oops, just lost half my readers. People are finding ways to avoid marketing efforts. Online,…
December 1, 2008 in Branding, Business, and 6 others
My garage door is broken. I need to find a company to fix it and don’t have a clue who to ask or where to look. In the real world…
November 4, 2008 in Advertising, Branding, and 8 others
The more information you have about your customers and their plans to buy, the more effective your marketing results. Let me give you an example. I have a special event…
October 3, 2008 in Advertising, Branding, and 8 others
Tap into their Lifestyle. Now that advertisers are realizing that most everyone actually is online at some point in their daily routines it’s time to figure out how to make…
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