April 9, 2013 in Branding, Business, and 4 others
If your business has a brick and mortar, physical location – that's not the only property you should be concerned about. You have online properties. And if you haven't claimed…
July 24, 2012 in Business, Digital Marketing, and 2 others
If you’re like most retailers we’ve worked with, you’d never miss an opportunity to sell someone into shopping one of your stores. Great retailers, and we’re talking chain owners as…
July 20, 2012 in Advertising, Digital Marketing, and 2 others
Advertisers are scrambling to find places where people will still watch their ads. How do you get people to not skip them on TV with their DVR? How do you…
June 25, 2012 in Business, Customer Loyalty, and 5 others
With all the digital, social and one-to-one marketing tools available today, we can anticipate customers needs almost before they know they need them. Customers love when they find an answer…
June 11, 2012 in Business, Digital Marketing, and 4 others
Getting started on Facebook for your business can be a scary thing. For one thing, Facebook is always changing the rules. 5 months ago, we were building landing pages to…
May 1, 2012 in Digital Marketing, Marketing, and 4 others
I am not a data geek. I don't live for data. Other people here at Yaffe do, but I'm not one of them. I appreciate how data can help me…
March 7, 2012 in Ad of the week, Digital Marketing, and 2 others
A director friend of mine sent this to me and I think it's the best ad I've seen in a long time – better than any of the Super Bowl…
February 28, 2012 in Business, Digital Marketing, and 1 other
Sometimes you can follow the basic tenets of social media and still be doing it wrong. To help yourself or your business, you want to reach out to the community,…
February 16, 2012 in Digital Marketing, Marketing, and 1 other
This is part three of our mobile marketing series. Part one was “What You Need To Do Mobile Marketing This Year” and part two was “Building a Mobile Friendly Website….
February 13, 2012 in Digital Marketing, Direct Marketing, and 3 others
Direct mail? Telethons? Emails?!?! Who deals with that stuff anymore? The answer is, well, some people. Social media is often lauded as the silver bullet for supporter engagement and cultivation…
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