January 25, 2012 in Companies Doing It Right, Content Marketing, and 6 others
Getting bloggers to talk about your product is a tricky thing. Getting social media influencers to talk about your product multiple times is even harder – especially if you’re a regional or local brand, rather than a big national brand. The Suburban Collection of car dealerships made it a part of their retail marketing and did it well. Here’s how.
January 20, 2012 in Digital Marketing, Marketing, and 4 others
Part 2 of our Mobile Marketing Series Last week we dipped our toes into an ever-changing and exciting world of Mobile Marketing. You enter Part 2 of the Mobile series,…
January 12, 2012 in Advertising, Digital Marketing, and 4 others
Part 1: Know your mobile customer For most of us the 2012 resolutions look like this: lay off Hot Pockets, earn a ton of money and make a diligent effort…
December 19, 2011 in Digital Marketing, SEO, and 2 others
Bloggers link directly to the hearts and minds of your customers. Equipped with intimate industry knowledge and engaging content, successful bloggers skyrocket to front pages of the search engines with…
December 1, 2011 in Ad of the week, Advertising, and 3 others
Last night I attended The D Show, Detroit's annual award show for excellence in advertising and marketing. I saw some great work being done here in the D and thought…
November 22, 2011 in Digital Marketing, Marketing, and 2 others
Have you ever wondered what to do first while developing digital strategies for your business? Should you redesign your corporate websites and rewrite all the content for search engine purposes?…
November 13, 2011 in Branding, Business, and 4 others
For the third year in a row, I attended Brand Camp University Detroit last week and gleaned a little inspiration, a bit of knowledge and connected with some new people along…
October 4, 2011 in Business, Digital Marketing, and 3 others
Every so often someone puts together a fun, compelling video that shows off interesting facts about the new media age we're living in. You've probably seen some of them before….
September 23, 2011 in Business, Digital Marketing, and 3 others
Monday marked the first-ever Tweetwalk. For those of you scratching your head in confusion, Tweetwalk was birthed by the ever-classic British brand, Burberry, in order to combine fashion and social…
August 23, 2011 in Business, Digital Marketing, and 4 others
Thinking about your online business – of the various marketing tools and methods you use, which has yielded the best financial return? In this article, I’m going to share my…
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