July 15, 2011 in Digital Marketing, Marketing, and 2 others
Last night at 5th in Royal Oak, there was a party – a social media party! Sola Obayan, online marketing strategist, founded the monthly event called Social Media is a…
July 8, 2011 in Digital Marketing, Marketing, and 3 others
I saw some startling statistics on smartphone usage yesterday in a DiGiDAY article and it got me thinking about all the ways mobile is changing our lives. And how we,…
June 14, 2011 in Digital Marketing, Marketing, and 2 others
Last week, I saw something entirely new on a movie trailer… A collective endorsement from a web site. The popular movie review site RottenTomatoes.com has developed a new “Certified Fresh” icon that is being used in the new film “X-men First Class.” Stamped on at the end of their trailer, it serves as a seal of approval by meeting the “Rotten Tomatoes” criteria. Is this a new trend or just target marketing to a younger, tech-savvy demo that doesn’t read newspapers?
May 26, 2011 in Advertising, Digital Marketing, and 5 others
Video killed the radio star in 1979. But did internet kill the video star in 2011? Take the Sarah Bareilles video “Uncharted” for example. For those who have not seen…
May 5, 2011 in Business, Digital Marketing, and 4 others
I have experienced so much for only having been at The Yaffe Group for just two months and so far, one of my favorite experiences has been attending FutureMidwest. This…
May 3, 2011 in Branding, Business, and 9 others
Besides the inspirations and new ways of looking at things, Future Midwest speakers throw out some very interesting statistics during their presentations. I thought it would be interesting to compile a few of them together. Here’s some of the ones I heard at this year’s conference.
May 2, 2011 in Business, Digital Marketing, and 3 others
Last year I walked away from Future Midwest armed with new knowledge and inspired by passionate speakers. This year's edition provided more of the same. The conference took place last…
April 23, 2011 in Digital Marketing, Marketing, and 2 others
The Future Midwest conference is this coming this Thursday and Friday. As I've mentioned in a previous post, a lot of folks from our office are attending. Based on the…
April 22, 2011 in Advertising, Digital Marketing, and 4 others
An in-depth look at online couponing sites and how they work. Do you remember gathering stacks of newspaper and a handy pair of scissors to begin your day of coupon…
April 4, 2011 in Advertising, Business, and 5 others
Companies are looking to cut costs these days. So it's easy to understand why some might look at sending employees to conferences as a frivolous expense. But that would be…
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