January 12, 2012 in Advertising, Digital Marketing, and 4 others
Part 1: Know your mobile customer For most of us the 2012 resolutions look like this: lay off Hot Pockets, earn a ton of money and make a diligent effort…
September 13, 2011 in Advertising, Business, and 3 others
Ever get handed one of those projects that nobody cares about? Something under the radar that just needs to get done? What do you do? Grumble and just crank something…
August 10, 2011 in Advertising, Direct Marketing, and 3 others
If you've looked at your mail recently, you may have noticed that much of the direct mail pieces (re: junk mail) you're getting have QR codes on them. You may…
May 3, 2011 in Branding, Business, and 9 others
Besides the inspirations and new ways of looking at things, Future Midwest speakers throw out some very interesting statistics during their presentations. I thought it would be interesting to compile a few of them together. Here’s some of the ones I heard at this year’s conference.
May 2, 2011 in Business, Digital Marketing, and 3 others
Last year I walked away from Future Midwest armed with new knowledge and inspired by passionate speakers. This year's edition provided more of the same. The conference took place last…
April 4, 2011 in Advertising, Business, and 5 others
Companies are looking to cut costs these days. So it's easy to understand why some might look at sending employees to conferences as a frivolous expense. But that would be…
February 1, 2011 in Digital Marketing, Direct Marketing, and 4 others
Why is mobile marketing taking off right now? One answer is that it is easily targetable and has high response rate. In fact, mobile ROI is usually at least in…
October 12, 2010 in Business, demographics, and 2 others
They say don’t believe everything you see on TV. But that doesn’t mean you shouldn’t believe some of it. Like when the authoritative voice warns you, “Kids, don’t try this at…
May 30, 2010 in Advertising, Customer Loyalty, and 8 others
Everyone expects there to be good deals on the "natural holidays" like Memorial Day. We've trained the consumer over the years that these are prime shopping times. They go out…
March 15, 2010 in Branding, Business, and 6 others
It seems technology and the way it affects how we do business is changing on an almost daily basis. Every Internet search, eNewsletter or blog post seems to turn up…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
