June 5, 2009 in Advertising, Branding, and 5 others
Is your company website saying what you want it to say? Is it different from your competitors? How does your industry as a whole fare in the corporate website realm?…
April 9, 2009 in Advertising, Branding, and 7 others
It’s tough times in the retail business these days. I don’t know any segment that is having a whole lotta fun and success at the moment. We’re always looking for…
March 17, 2009 in Advertising, Business, and 5 others
Guest blog post by Jay Friedman, Partner at Ivy Pixel I remember back in the early 00s (yes, that late) hearing car dealers say "Well, you can’t buy a car…
February 3, 2009 in Advertising, Branding, and 5 others
In today's tough economic times and fragmented consumer market, companies need to find new ways to attract attention to their products. Last Sunday's Super Bowl brought us two interesting ones….
November 4, 2008 in Advertising, Branding, and 8 others
The more information you have about your customers and their plans to buy, the more effective your marketing results. Let me give you an example. I have a special event…
October 16, 2008 in Branding, Current Affairs, and 7 others
MySpace, Facebook and the rest of the social media world tends to conjure up visions of teens, tweens and hipsters exchanging nonsense and silliness after school and late at…
October 10, 2008 in demographics, Direct Marketing, and 3 others
Imagine walking into the Ace Hardware in Atlanta and a clerk greets you saying “Hello Ms. Smith. Denver sure is a long way to drive to get to our store”….
October 3, 2008 in Advertising, Branding, and 8 others
Tap into their Lifestyle. Now that advertisers are realizing that most everyone actually is online at some point in their daily routines it’s time to figure out how to make…
September 16, 2008 in Branding, Business, and 7 others
About a month or two ago a creative director friend of mine sent me a notice on my Facebook page to follow him on Twitter. I didn't know what the…
July 24, 2008 in Advertising, Business, and 2 others
I read a very interesting article the other day in Deliver magazine about the use of marketing dollars and I thought I would share it with you. It seems that…
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