June 12, 2008 in Advertising, Branding, and 4 others
Hit me with your best shot!
If you’re going to hit me through my cell phone you better be good I’m always looking at the next great thing that will allow us to communicate with style,…
Read More
April 18, 2008 in Advertising, Branding, and 4 others
Creativity is King & the 3 E’s in Email
Great creative always wins. That’s a fact not an observation. Stunning creative wins awards, impresses clients, wins accounts and most importantly, significantly increases consumer response. I spoke about this subject…
March 13, 2008 in Advertising, Business, and 4 others
New Tech Coupons
The supermarket chain, Kroger has this wonderful program that they run in conjunction with Proctor and Gamble. Instead of clipping coupons you can know go on-line at Kroger’s web site…
February 29, 2008 in Advertising, Branding, and 5 others
New Trends Innovative or Disruptive?
Given the influx of tourists in New York City, Saks Fifth Avenue’s campaign "Want It!" is targeting tourist-centric locations. The campaign is set to launch next month on double-decker tour…
January 16, 2008 in Advertising, Branding, and 5 others
The evolution of social network marketing
Well, according to all I’ve been reading and listening to, Social Networking has hit critical mass. Enough people have joined these online communities, that they’ve become relevant to the general…
October 25, 2007 in Advertising, Branding, and 4 others
If you text them, they will buy…
As consumers become more aware and uninterested in marketing messages, retailers must strive to continue to be relevant and address their needs. Consumers readily admit that they are interested in…
October 3, 2007 in Advertising, Direct Marketing, and 3 others
Your TV is talking to you.
For a long time, variable imaging has allowed marketers to personalize direct mail messages and make them relevant to their customers for a long time. Email marketing offers an opportunity…
August 27, 2007 in Advertising, Branding, and 4 others
Invest Time and Resources to Win Over Gay and Lesbian Market
We’ve talked many times before about how to categorize customer segments – by general demographics, by purchase habits and lifestyle traits. But are you ready to invest in reaching out…
July 30, 2007 in Advertising, Branding, and 4 others
Are we approaching a Golden Age?
New Consumer classifications. New media. Consumer-driven content. One to one marketing. Guerilla marketing. New audience measurements. Every time you turn around these days, there’s a new way to classify, reach…
July 10, 2007 in Direct Marketing, Marketing, and 3 others
A new meaning to the phrase, “Let your fingers do the walking”.
I’m not a big time shopper. In fact I’m probably like most guys. Get in, get it and get out of there. However, there have been times when the anal…