September 23, 2011 in Business, Digital Marketing, and 3 others
Monday marked the first-ever Tweetwalk. For those of you scratching your head in confusion, Tweetwalk was birthed by the ever-classic British brand, Burberry, in order to combine fashion and social…
August 16, 2011 in Branding, Business, and 4 others
Part of any content strategy for your brand should include curating helpful articles, blogs and other sources of information your community would find useful. Sure, you need to create your own content, too. But, unless you have a huge staff dedicated to content creation, you need to curate content from other sources. Here are some simple ways to find content that will connect with your communities.
July 20, 2011 in Ad of the week, Engagement, and 1 other
It’s a film noir trailer. It’s an ad for a special edition beer. It’s an invitation to a special “in real life” event. And above all, it’s our Ad of the Week. Today we look at a beautifully shot film noir trailer for Stella Artois limited edition Black.
June 27, 2011 in Companies Doing It Right, Customer Service, and 3 others
Not a lot of hotels are using Twitter well, much less paying attention to Foursquare. Those that do, tend to use it to push out specials and not much else….
June 15, 2011 in Ad of the week, Engagement, and 1 other
One thing you probably don't know about me is that, despite the goofball exterior, I'm actually an old softy. Like my dad, who was the one blubbering like a baby…
May 26, 2011 in Advertising, Digital Marketing, and 5 others
Video killed the radio star in 1979. But did internet kill the video star in 2011? Take the Sarah Bareilles video “Uncharted” for example. For those who have not seen…
May 17, 2011 in Branding, Engagement, and 5 others
Running your company is serious business. Empire Avenue is the latest time-wasting game that’s the hottest social media darling. So, why would you pay an employee real money to set up your company on Empire Avenue, where it can be sold for play money? Doesn’t seem like a good use of someones time, does it? Yet, I think there are good reasons you might want to consider it.
March 9, 2011 in Ad of the week, Engagement, and 0 other
This week, we're going International. Our Ad of the Week comes from Taiwan, It's a great video that draws on basic human emotion, no matter what language you speak. It's…
February 25, 2011 in Advertising, Branding, and 2 others
I was on my way to the movies the other night when I was confronted by this ad on my Flixster app. I'm guessing I'm not the only one who's…
February 7, 2011 in Advertising, Engagement, and 3 others
The Super Bowl commercials were an interesting mix this year. Some that always have favorites (like Budweiser) feel a little short this year. Some breakthrough ads of old, seem to…
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