December 13, 2010 in Advertising, Business, and 5 others
They came at me two at a time, then three and finally one lone bearded guy in a hat. Smiling young people striking up conversation with me as I strolled…
November 8, 2010 in Digital Marketing, Engagement, and 5 others
I had the pleasure of attending the first ever 140 Conference Detroit a few weeks back and I was blown away by the stories I heard there. Each story by…
October 19, 2010 in Digital Marketing, Engagement, and 2 others
I didn't expect to find it in a sleepy little town of 8000 sandwiched between a national forest and Lake Michigan. But, a couple of weeks ago I visited the small…
September 20, 2010 in Advertising, Engagement, and 2 others
Admittedly, I'm not normal. I have been known to yell "Hey, I was watching that!" when my daughter changes the channel in the middle of a commercial. But it turns…
August 13, 2010 in Companies Doing It Right, Engagement, and 4 others
Combine innovative thinking, a crowded downtown and the latest technology and you have the makings of a guerrilla marketing hit. Using ultra cool architectural projection mapping, BMW launched it's Joy…
August 10, 2010 in Corporate Culture, Engagement, and 2 others
In this new world of always on, always connected media, companies are looking for ways to create deeper engagement with their customers. Some create all kinds of elaborate gimmicks, contests…
August 6, 2010 in Branding, Business, and 6 others
Lately, we've been recommending blogs to a wide range of clients and potential clients. And in all kinds of businesses: B2B, retail chains, non-profits, restaurants, furniture. There's a different strategic…
July 20, 2010 in Digital Marketing, Engagement, and 6 others
You see the figures all the time; more and more of our online time is spent watching video. YouTube is the number two search engine.78.5% of people online have watched…
July 14, 2010 in Ad of the week, Digital Marketing, and 4 others
Sure, we've already made the original "Old Spice Man"our ad of the week when it debuted in February. But Old Spice has taken the campaign to a brilliant new level….
July 13, 2010 in Advertising, Engagement, and 4 others
Agencies and brands spend hundreds of thousands of dollars testing TV commercials to see what version is liked better or what is more effective or what resonates best with consumers….
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