June 30, 2010 in Ad of the week, Engagement, and 2 others
When it comes to paying attention to what your customers are saying and then engaging them – this campaign from Wheat Thins crackers has it in spades! The whole premise…
June 29, 2010 in Business, Companies Doing It Right, and 2 others
With so much change in the marketing and branding world these days and all the economic upheaval, it's easy to think about what companies are doing wrong. But what about…
June 18, 2010 in Branding, Business, and 2 others
You hear a lot these days about how brands need to shift from just broadcasting sales messages to telling stories. This is especially true when you move into the digital…
May 30, 2010 in Advertising, Customer Loyalty, and 8 others
Everyone expects there to be good deals on the "natural holidays" like Memorial Day. We've trained the consumer over the years that these are prime shopping times. They go out…
May 27, 2010 in Branding, Business, and 5 others
For those of you who read Mike's Ad of the Week post about the Skittles Tube Sock ad, you'll remember how he said, "You're not really sure if they're brilliant…
April 20, 2010 in Branding, Digital Marketing, and 4 others
How many times are you working on a digital or social media strategy for a client and you wished you had a case study or two to prove your points?…
April 18, 2010 in Branding, Business, and 9 others
The first Future Midwest conference was held in Royal Oak, MI Friday and Saturday. It was a great event with nationally known speakers on the subjects of using digital technology…
March 19, 2010 in Advertising, Branding, and 7 others
The 2010 NCAA basketball tournament has barely started, but already there are some lessons marketers can learn from the tournament and the teams in it. Here's 10 tournament-related winning strategies…
March 15, 2010 in Branding, Business, and 6 others
It seems technology and the way it affects how we do business is changing on an almost daily basis. Every Internet search, eNewsletter or blog post seems to turn up…
March 8, 2010 in Branding, Business, and 6 others
After a rather tumultuous time for American car makers, Chevy is doing something to engage the buzz makers of our time. And they're doing a rather good job of it….
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