February 27, 2010 in Digital Marketing, Engagement, and 5 others
If you haven't heard about Ignite yet, you probably will soon (well, technically you're hearing about it now). It's a growing global phenomenon and it came to Detroit two nights…
January 27, 2010 in Cause marketing, Current Affairs, and 8 others
We all witnessed an interesting phenomenon last week. The U.S. rallied it’s political strength, emotional celebrity clout and its spirit of giving to raise close to 54 million dollars for…
January 20, 2010 in Ad of the week, Engagement, and 3 others
This week we’re sending a little love out for a video Coke produced for the web, called “Happiness Machine.” It features a “special” Coke machine they set up in a New…
January 19, 2010 in Business, Digital Marketing, and 4 others
There are a lot of self-proclaimed experts and gurus out there,claiming to be able to help you navigate the web 2.0 world. Social media's been around for awhile, but the…
December 16, 2009 in Branded Entertainment, Branding, and 6 others
Online content created by consumers isn't just bad home movies any more. With the availability of great, easy-to-use tools, the consumer has upped their game beyond the "Funniest Home Videos"…
November 26, 2009 in Advertising, Branded Entertainment, and 9 others
Sitting at home watching the Thanksgiving parades on TV, I'm struck by how much marketing has changed in recent history. Sure, that's something I've known for some time, but watching…
October 13, 2009 in Books, Branded Entertainment, and 7 others
I attended the Brand Camp University event this last Saturday and it was a fabulous day filled with wonderful and inspiring speakers. It was great a brain dump of information…
October 9, 2009 in Advertising, Design, and 5 others
Engagement. It's one of the buzz words you hear all the time. But, it's true. With all the choices for the consumer's media time these days, you need to engage…
October 1, 2009 in Books, Branding, and 7 others
Guest blog by Marilyn Suttle, co-author of "Who's Your Gladys? How to Turn Even Your Most Difficult Customer into Your Biggest Fan" Today's customers research their buying decisions on the…
September 11, 2009 in Branding, Digital Marketing, and 6 others
In an earlier post, I told you how easy it is to get a Flip camcorder to record and upload video. Study after study shows that web video helps you…
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