July 24, 2009 in Advertising, Branding, and 7 others
In the new digital era of "the customer is in control" there are still a few places that the customer feels like he or she has no control at all….
July 14, 2009 in Branding, Digital Marketing, and 3 others
According to an article in dBusinessNews today, "a company's online video – when widely distributed and search optimized – will help business owners grow their business more successfully than their…
March 25, 2009 in Current Affairs, Digital Marketing, and 5 others
Guest post by Geoffrey Abraham, author of the Look Lefty blog. You’ve seen it before. You’re a little bored, you log into Facebook and your social networking buzz is quickly…
March 5, 2009 in Branding, Business, and 8 others
You don't have to be a big company to be big in social media. Sure, large companies like Ford and GM have directors of social media on staff, but smaller…
February 26, 2009 in Advertising, Branding, and 7 others
A great thing has happened to retailing and marketing in general. It is called cause related marketing. If we can sell more product and do something of service every time we…
February 17, 2009 in Advertising, Branded Entertainment, and 7 others
Welcome to the age of the fleeting consumer. The American attention span is getting shorter. Oops, just lost half my readers. People are finding ways to avoid marketing efforts. Online,…
December 1, 2008 in Branding, Business, and 6 others
My garage door is broken. I need to find a company to fix it and don’t have a clue who to ask or where to look. In the real world…
October 3, 2008 in Advertising, Branding, and 8 others
Tap into their Lifestyle. Now that advertisers are realizing that most everyone actually is online at some point in their daily routines it’s time to figure out how to make…
August 21, 2008 in Branding, Business, and 4 others
The online environment, as we learn more and more every day is the new land of pure creativity in communicating and interacting with the consumer. Anything goes in marketing a…
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