September 14, 2016 in Ad of the week, Fashion & Style, and 2 others
Let’s face it. Perfume ads seem to compete on a regular basis to see who can come up with the most bizarre commercials. This latest ad/content film by Spike Jonze for Kenzo may be the winner. It is not just bizarre; it’s captivating.
May 28, 2016 in demographics, Digital Marketing, and 6 others
I was reading an article titled How Often Do Women Interact with Brands Digitally? by eMarketer in their May 10 week in review email and thought “hey! I just interacted…
June 16, 2014 in Design, Fashion & Style, and 1 other
I've always had a bit of a weight issue and I've recently developed a love of all the new technologies, especially social technology. I always hated running and keeping a…
May 17, 2012 in Ad of the week, Fashion & Style, and 1 other
The latest offering from high-end jeweler, Cartier, is really more of a cinematic short than an ad. It has sweeping vistas from around the world, a beautiful score recorded…
October 28, 2011 in Corporate Culture, demographics, and 3 others
I recently started reading Guy Kawasaki’s Enchantment on a plane ride to meet a client. As I sat on the runway waiting while they made a repair (always reassuring) and sweating…
September 23, 2011 in Business, Digital Marketing, and 3 others
Monday marked the first-ever Tweetwalk. For those of you scratching your head in confusion, Tweetwalk was birthed by the ever-classic British brand, Burberry, in order to combine fashion and social…
May 5, 2011 in Business, Digital Marketing, and 4 others
I have experienced so much for only having been at The Yaffe Group for just two months and so far, one of my favorite experiences has been attending FutureMidwest. This…
March 1, 2011 in Business, Cause marketing, and 5 others
Just five months ago, 23-year-old Mallory Brown started a new company called World Clothes Line. Already, business is good and seems to be getting better by the day. It's a company…
November 20, 2009 in Advertising, Branding, and 2 others
Guest blog by Joanie Abraham, Partner at Style Branding. I was having trouble with my track pad on my MacBook and decided I’d rather break down and buy a mouse…
May 19, 2009 in Advertising, Branding, and 5 others
Fashion has become so tied in with entertainment that everyone everywhere is exposed to it’s nuances. Fashion is no longer considered a urban awareness…it’s universal; it has pervaded all levels…
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