August 26, 2015 in Ad of the week, Film, and 3 others
Target is inviting people to share their Star Wars memories from the beginning (1977) to now. the campaign launched yesterday with a video montage of people's (mostly cute kids) videos…
July 24, 2013 in Content Marketing, Film, and 1 other
Today the lines between films, TV, videos and online content are blurred – and getting blurrier all the time. Just this last week, Netflix got a whole slew of Emmy…
September 11, 2009 in Branding, Digital Marketing, and 6 others
In an earlier post, I told you how easy it is to get a Flip camcorder to record and upload video. Study after study shows that web video helps you…
August 7, 2009 in Advertising, Branding, and 5 others
You can't create a viral video, because no one knows for sure what will grab the public's fancy. You can, however, create a great web videos that go viral, though. We've…
July 15, 2008 in Business, Current Affairs, and 9 others
We are living in the age of recommendation. If you spend any time shopping or searching online (and if you're reading this, I assume you do) you have probably been…
Turner Entertainment (TBS and TNT on your cable TV dial) is trying something with their movies and TV shows called “contextual targeting”. What they’re doing is making commercials relevant to scenes…
So, the rush is on to create video content for the web. You probably already knew that. But, apparently the big movie studios are just waking up to that fact….
You’d have to be completely cut off from the world not to hear bout the upcoming release of the Simpson’s movie. The buzz generated from the Simpsons/7 Eleven partnership has…
March 20, 2007 in Current Affairs, Film, and 2 others
Is Reality TV and the recent release of the movie “300” any indication of our culture? I have satellite TV with a slew of channels, and I must say there…
26100 American Dr. Suite 401
Southfield, MI 48034
T: 248.262.1700
E: info@yaffe.com
