October 19, 2016 in Ad of the week, Food and Drink, and 3 others
July 13, 2016 in Ad of the week, Food and Drink, and 2 others
Ad of the Week: Meals on Wheels – America, Let’s Do Lunch
Want to know how much I love these spots and how effective they are? I just signed up to volunteer a few lunch hours a month to deliver Meals on…
October 9, 2013 in Food and Drink, Humor, and 1 other
Video of the Week: Steinlager Beer – Be The Artist, Not The Canvas
Who says PSA's for drinking responsibly can't be fun and amusing? Not Steinlager Beer. In a refreshing zig where most people zag, they put together this video urging you to…
June 27, 2012 in Ad of the week, Food and Drink, and 1 other
Ad of the Week: McDonald’s Canada – Our Food, Your Questions
A lot of companies talk about being transparent, but McDonald's Canada is walking the walk with their new campaign "Our Food, Your Questions." They've basically invited you to ask whatever…
October 21, 2011 in Branding, Food and Drink, and 3 others
Put a Little South on Your Mouth
In my inbox this morning was an email with the subject line reading, “Nice Stocking Stuffers”. As I clicked the email open, I was thinking I would find something Christmas-themed…
June 29, 2011 in Ad of the week, Food and Drink, and 0 other
Ad of the Week: Pepsi – Summer Time Dancing Santa
What does Santa do in the summer time? Well, it seems that he cuts loose – on the dance floor and from his brand affiliation contracts. At least that's the…
June 12, 2011 in Food and Drink, nonprofit, and 0 other
Today is the first Lemonade Day Detroit!
For the first time, Metro Detroit will be participating in Lemonade Day Detroit, a free, community-wide program dedicated to teaching children how to start, own and operate their own business…
March 8, 2011 in Business, Companies Doing It Right, and 2 others
Born Social: A Talk With Jim Hiller of Hiller’s Markets
Almost four years ago, I was sitting at my desk working on a project for a client and stumbled across area grocer Jim Hiller’s blog, A Message From The…
February 3, 2009 in Advertising, Branding, and 5 others
Good promotion, bad promotion
In today's tough economic times and fragmented consumer market, companies need to find new ways to attract attention to their products. Last Sunday's Super Bowl brought us two interesting ones….
February 29, 2008 in Advertising, Branding, and 5 others
New Trends Innovative or Disruptive?
Given the influx of tourists in New York City, Saks Fifth Avenue’s campaign "Want It!" is targeting tourist-centric locations. The campaign is set to launch next month on double-decker tour…