January 10, 2018 in Ad of the week, furniture retailers, and 1 other
January 8, 2018 in Content Marketing, Digital Marketing, and 8 others
Here’s What Will Happen to Retail in 2018
At the end of every year, I ask the retail marketing experts here at Yaffe to share their insights into what they see coming for retail in the year ahead….
July 26, 2017 in Ad of the week, furniture retailers, and 2 others
Ad of the Week: Crate & Barrel – Welcome Love In
It’s nice to see a big home furnishings retailer create marketing that is not only very inclusive but good storytelling. Crate & Barrel has created a campaign around their wedding…
March 21, 2017 in Customer Loyalty, Data, and 7 others
Retail One-To-One Marketing Success with Database Management
Knowing what your customer wants and when they want it are the true keys to retail success. One-to-one marketing allows you to put your product or service tin front of your customer…
February 14, 2017 in furniture retailers, Marketing, and 4 others
How to Use Contests and Giveaways to Drive Store Traffic
Contest and giveaways have long been effective tools in the retail marketing toolbox. The old ways of doing them still work today. But there are a whole new batch of…
December 6, 2016 in furniture retailers, Marketing, and 2 others
7 Types of Marketing Strategies That Create Urgency
If you need to create sales right now, there are several types of marketing strategies we’ve used for clients to create urgency in shoppers minds. Here are 7 types of retail marketing strategies that move the sales needle.
August 30, 2016 in Advertising, furniture retailers, and 3 others
Retail Marketing Strategies: 14 Furniture Promotions That Get Shoppers in the Door
The Yaffe Group has worked with over a dozen of the top furniture retailers. This infographic shows some tried and true promotions that consistently work to bring customers through the doors.
August 9, 2016 in demographics, Digital Marketing, and 5 others
The Best Tactics to Attract Millennial Shoppers to Furniture Retailers
Millennials are reaching their peak as a generation. But they do not live as their parents did, so retailers need to use different tactics to attract Millennial shoppers than they’ve used to motivate past generations.
August 3, 2016 in Ad of the week, Advertising, and 6 others
Ad of the Week: Ikea – Let’s Relax
If you took today’s obsession with photographing our food and posting it on social media and applied it to the 19th century, what would you get? Ikea’s latest spot is an answer to that never asked question. It’s very well done, funny and poignant
June 28, 2016 in demographics, furniture retailers, and 3 others
Shop-o-rif-ic. How to Attract Millennial Shoppers by Creating a Relaxing Store Environment
When Millennials want fast and convenient shopping, they go online. They come into the store to get something special. Retailers are using insights like this to create in-store experiences that invite Millennial shoppers to come in, relax and enjoy a comfortable experience.