May 1, 2019 in Ad of the week, Healthcare, and 1 other
April 17, 2017 in Data, demographics, and 4 others
The Best Digital Strategies for Effective Healthcare Regional Marketing
Working with reduced budgets in today’s dynamic marketplace drives the need for more efficient healthcare regional marketing. That means implementing a more targeted and flexible approach. Successful regional healthcare marketing…
September 1, 2016 in Advertising, demographics, and 7 others
Change Your Payor Mix by Changing Your Healthcare Regional Marketing Media Mix
If you’re treating too many uninsured patients, it can skew your payor mix into an area that makes it difficult to run your hospital system efficiently. One way you can combat this is to change your healthcare regional marketing media mix and your creative to focus on the more upscale, insured patient base.
August 18, 2016 in Data, database management, and 6 others
How to Use Data to Discover Who Your Healthcare Regional Marketing Should Target
This post will explain how to strategically gather data, gain insights, define and understand your healthcare regional marketing target audience for maximum internal and external campaign results
July 22, 2016 in Branding, Corporate Culture, and 5 others
Why You Should Target Internal Staff With Your Healthcare Regional Marketing
Even a world class healthcare regional marketing campaign won’t live up to expectations if it’s not supported by hospital staff. An effective communications plan can align all of the hospital staff so that the hospital can show a united face to the consumer for an effective campaign.
May 12, 2016 in Advertising, Healthcare, and 3 others
How To Create Effective Healthcare Regional Marketing That Is HIPAA Compliant
If you are doing healthcare regional marketing, you have to follow HIPAA regulations and chances are you don’t have a huge team of lawyers that a national healthcare company has at their disposal. And what’s okay in one region may not be okay in another. The key for you to create effective marketing without running into trouble is making sure everyone on your team understands the rules.
March 22, 2013 in Business, Healthcare, and 4 others
How 3D Printing Could Completely Change Business, Health and More
Printing Ideas 3D printing is the next step in empowering consumers to create extremely custom-tailored products, exactly how they envisioned. Falling costs of 3D printing technology and the expiration of…
April 27, 2011 in Healthcare, healthcare regional marketing, and 3 others
Mobile Technology and Healthcare: a Love/Hate Relationship
When it comes to the latest mobile digital technology, healthcare is about 10 years behind the rest of the world, but it's growing fast. That statement is according to Jason…